Job purpose:
Improve the Lubricants customer experience and internal employee experience.
Leverage Lubricants data analytics extracted from different platforms to improve and synergize digital and marketing strategies
Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo Energy Operating Units and export countries
Design Consumer growth strategy driving implementation of the agreed action plan within Vivo Energy Operating Units
Ensure brand consistency in messaging across channels
Coach and mentor Marketing community through instilling the right capabilities and skills to manage Consumer’s satisfaction
Principal Accountabilities:
Project management and project delivery from Central to Local, traffic and operations
Consumer insights management to feed growth strategy
Digital design and production ; translate Marketing brief into Digital / IT requirements . Ability to interact and understand Digital IT requirement to drive effective project delivery
Digital Marketing and Data Analytics
Copywriting and content strategy
Engaging and acquiring new customers using proven and successful techniques/approaches from the best in class FMCG companies
Working closely with Communication agency and leading innovative and profitable campaigns.
Using consumer insights to build the marketing campaigns.
Managing marketing budgets and ensuring the resources are optimized.
Working closely with the rest of the Lubes marketing team and other Consumer categories (Fuel and CR) to ensure a coordinated approach to marketing campaigns.
Developing and coordinating marketing campaigns alongside consumer partners.
Monthly reviews of all campaigns and consolidating for report to Senior Leadership.
Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks
Lead the Lubricants Digital transformation : strategy and action. Centrally designed , locally implemented
Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.
Requirements
Post graduate degree in marketing or other relevant area of study
Previous experience as a consumer marketing manager essential.
Digital projects implementation experience is required
Passionate and driven marketing manager with up to date knowledge of latest marketing and digital techniques.
A minimum of 12 years marketing experience ideally in the FMCG sector
A self-starter who is detail and action-oriented, organized, resourceful, and collaborative
Strong interpersonal skills are required, with a win-win approach to collaboration and relationship-building
Able to handle multiple projects and meet deadlines in a fast-paced environment with strong follow-up skills
Apply via :
apply.workable.com
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