Main Purpose:
Showcase Bayer value propositions and train partners and smallholder farmers on the ground
Create demand for Bayer solutions via physical showcases and demos as well as support for digital channels
Build Bayer and Dekalb brand value proposition in the region
Based: North West side of Rift Valley
Key Tasks & Responsibilities:
Deliver the mission for the region together with the customer facing squad
Jointly manage the regional P&L with the customer-facing team
Ensure that the regional 90-day sales goals including budget are achieved
Support to identify most strategic retailers in the area
Co-develop annual regional sales and campaign plans for the region with the team
Establish demand generation trials and events on the ground aligned with regional plan
Conduct trainings and support VBAs and lead farmers
Coordinate w. seasonal demand creation workforce and partners
Identify business opportunities and develop strategies to capture them.
Identify volume and market share gaps/trends and feed into regional strategy
Keep track of competitors activities and market changes and feed back to supporting units
Key Working Relations:
Cluster Commercial Lead
Customer Facing Squad (incl. digital / customer interaction / …) / other regions
Value Proposition Unit Support Squad
ComOps Unit Support Squad
Partnership KAM and Tender Liaison / (new business squad)
Farmers, VBAs, Stakeholders, Channel & Business Partners
Qualifications & Competencies:
University Degree in Agriculture, preferably in seed or crop protection
Relevant experience in crop agronomy, seeds and pest control practices
Solid technical knowledge of varied agricultural practices and agronomic practices and understanding of local market environment.
Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
Ability to collaborate/communicate with and develop internal and external partnerships.
Ability to work well in smallholder farmer markets.
Highly motivated, creative, dynamic, and well organized.
Proficiency in English and Kiswahili languages essential to facilitate communication at the official and ground levels
Valid driving license – Class G (Motorcycle)
Apply via :
jobs.bayer.com
