We are looking for a dynamic CRM Specialist to join our East Africa team (Kenya, Uganda, Tanzania). This role will work with various stakeholders to develop and execute data-driven CRM programs to support brand and e-commerce growth, using consumer data to drive personalization and premium experiences.
KEY RESPONSIBILITIES:
CRM Strategy Development: Develop and implement comprehensive CRM strategies aligned with business objectives to enhance customer engagement and loyalty.
Campaign Management: Design, execute, and optimize multi-channel CRM campaigns including email marketing.
Automated Consumer Lifecycle Programs: Implement automated consumer lifecycle programs that drive sales conversion, repeat purchase, and advocacy.
Partnership & Collaboration: Partner with internal brand teams as well as creative/content agencies to complete data-driven personalized campaigns across CRM channels.
Data Compliance & Security: Gather consumer data in compliance with local regulations; work with legal/data teams for secure data capture supporting acquisition activities across markets.
A/B Testing Strategies: Implement A/B testing strategies to drive higher consumer engagement/sales conversion.
Tracking & Analysis: Champion tracking/tagging efforts ensuring all activities can be analyzed easily; share key findings across teams.
Brand Data Activation Alignment: Align with brand teams on activating their data in media/other use cases; adjust privacy policies/preferences ensuring safe/secure data transfer.
Team Upskilling: Upskill internal/agency teams on marketing automation tools ensuring maximum utilization of our CRM technologies.
GDPR & Regulatory Compliance: Ensure each campaign aligns fully with GDPR/regulatory standards incorporating robust safeguards for consumer data
PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED
Bachelor’s degree in Marketing, Business Administration or related field. Advanced degree is a plus.
Minimum 3 years of hands-on experience managing CRM programs.
Proven track record in developing successful data-driven marketing initiatives.
Proficiency with email marketing platforms like Hubspot, Zoho, Salesforce Marketing Cloud, Mailchimp, Constant Contact etc.
Strong understanding of database management principles.
Experience with analytics tools such as Google Analytics or similar platforms.
Ability to analyze complex data sets to derive actionable insights; strong problem-solving skills.
Excellent organizational skills managing multiple projects simultaneously; detail-oriented with strong time management capabilities.
Exceptional written/verbal communication skills; ability to present complex information clearly to various stakeholders
Collaborative approach working effectively within cross-functional teams.
Solid understanding of consumer data-related challenges in marketing context i.e., collection/consent/preference management/storage/sharing/data retention/breach/crisis management.
Apply via :
ogilvy.africa
