About the Role
As a CRM and Perfomance Associate, you will be expected to have a pioneer mindset, ambitious, hardworking and have a deep-rooted understanding of CRM strategy and execution. Additionally, you must believe in innovating and optimizing by constantly testing new ideas.
Main Duties & Responsibilities:
Manage the overall CRM strategy with an aim of generating sales, increasing engagement and boosting loyalty
Define an operational roadmap for CRM communication based on inputs from the commercial team and customer insights
Inspire content and optimize communications to drive customer conversion and retention on CRM channels (Email, SMS, Push notifications, and web notifications) by AB testing
Review campaigns’ revenue targets and work towards achievement of this every day. Including analyzing performance and making decisions accordingly
Report performance to senior management on a regular basis
Earn the love of our customers by being relevant at each step of the customer journey
Coach and develop team members on strategic thinking, ownership, prioritization, implementation, and analysis
Coordinate with different departments to ensure high-quality campaigns ideation and execution
Required Skills & Qualifications:
Degree in accounting, economics, finance, or another quantitative field
3+ years’ experience in investment banking / consulting / business intelligence / strategy or related experience; some high-growth operations or startup experience is strongly preferred.
Mastery of Microsoft Excel /data analysis is a must. SQL proficiency an added advantage
Strong analytical and numerical skills
Experience in CRM tools (Salesforce, Accengage, Adjust, etc.) preferred but not a must
Distinctive ability to identify problems, creatively problem solve, and execute identified solutions
Strong demonstrated leadership capabilities
Ability to learn new concepts fast plus high attention to detail
Ability to organize and prioritize tasks self-motivated and result driven
We Offer:
A unique opportunity in implementing and executing new ideas for a thriving e-commerce business
The opportunity to work with professional and dynamic teams in and outside your local country
An unparalleled personal and professional growth as our longer-term objective is to train the next generation
Apply via :
africainternetgroup.peoplehr.net
