This is a visible senior position that requires an experienced FMCG Professional to act as a Country Manager and have full handling of the Company’s sales strategy. Reporting into the Managing Director, we need a high performer who is able to analyze all reported data and identify development in order to recognize opportunities for the company on the East African Market.
Core Duties & Responsibilities
Country Manager is responsible for building a company’s brand in East African Markets
Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives
Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities
Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors
Devises advertising and promotional plans and are involved in product positioning and global brand marketing development
Implements trade promotions by publishing, tracking, and evaluating trade spending
Accomplishes sales and organization mission by completing related results as needed
Continually assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters
Knowledge & Skills
A 4-year or advanced degree in sales, marketing, or finance. Familiarity with the country or region in which one will work is considered a notable advantage for those seeking to fulfill a Country Manager role
A bachelor’s degree in business administration, business management or a similar area
Requires a strong understanding of how a business operates and successful candidates will have a proven track record demonstrating their understanding and business acumen
As a successful Country Manager, you would need to demonstrate strong communication, organizational and negotiation skills
Must be familiar with computer software programs e.g. PPT, Word, Excel
Fluent in English(French or Portuguese Speakers are desirable)
Personal Attributes
Should be a motivated self-starter with the ability to work with little or no supervision and possess the ability to assemble and manage teams
Presentation, analytical and planning skills are also essential
Need to be sensitive to cultural differences
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