Key Job Accountabilities
To define the country’s corporate communication strategy, to develop awareness, build and reinforce L’Oreal Group’s reputation
Build and Implement a 360° external communication strategy in line with the Business strategy and Group Communication strategy:
Build a communication plan with the country’s management committee, present and validated by the Country GM, shared with the zone and the corporate teams
Manage media relations, including new media: build a media plan; identify key publications/journalists/bloggers and vloggers
Develop CSR strategy
Support and advise the Country GM and Country senior management with regard to corporate communication topics
Help building a Local influencers network
Prepare for interviews (including media-training) and advise for internal and external speeches
Lead Internal and Managerial Communication
Build an internal communication plan in line with the external plan
Build a managerial communication architecture
Support Crisis and Issues Management
Monitor and map risks
Develop Public Affairs strategy in line with the Group strategy:
Build a stakeholders mapping, trade bodies, NGO,…), including stakes and risks for the business
Lead brand communication managers network of the country. Ensure development of Communication expertise and know-how of all the country communication teams
Qualifications and Skills
Bachelors degree
5 years experience in a similar position in the
Have a large network of journalists (online & offline), influencers and personalities
Digital affinity and understanding of the necessity of influencer marketing
Experience in organizing launch events, drafting and distributing press releases
Very strong MS Office skills (Powerpoint, Word, Outlook)
Candidate Profile
Passionate about beauty business and communications
Digital fit and savvy
Able to identify new media
Able to build and manage a budget
A good presentor and negotiator
A strong analytical mind
Able to prioritize and a good project manager
Ready to build up from scratch a corporate and brand communication department
