The role of the Content Marketing Specialist entails researching, writing, editing and proofreading a wide range of editorial materials, including speeches, scripts, video/animation scripts, online communications, messaging frameworks, magazine articles, newsletters, client profiles, tool kits for local offices and corporate partners, PowerPoint presentations, brochures, event programs, manuals, new releases, and correspondence targeted for external stakeholders. This position holder will develop story ideas through contacts with regional, international and local GroFin staff, conduct interviews and compile research for various publications. In addition, the Content Marketing Specialist will write, edit and proofread documents for Marketing and Communications as well as other departments.
Key Accountabilities
Work closely with the Chief Marketing Officer, Local Investment Executives and Leadership Team to produce communications materials for print and online usage that generate awareness of GroFin’s services and verifiable impact.
Produce materials for fundraising-related efforts, including messaging frameworks, tool kits for local staff and corporate partners, and promotional emails.
Generate, research and write articles for regional and companywide newsletters; edit and proofread other articles upon request.
Produce written communications on brand guidelines and reputation management that inform and assist local offices.
Edit and proofread materials from other GroFin departments in a timely, concise and professional way.
Maintain a consistently high standard for all written documents to ensure quality control.
Key Competencies
Bachelor’s degree in marketing, journalism, or communications preferred.
A relevant master’s degree will be a definite advantage
5+ years’ experience in a similar role, preferably in the financial/ investment industry.
Excellent writing, editing and proofreading skills, including the ability to convey information in a concise way that adheres to the brand’s tone of voice guidelines.
A strong grasp of content marketing fundamentals, an understanding of traditional copywriting and editing techniques, and the ability to write clearly and persuasively.
Demonstrated ability to independently manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Advanced knowledge and understanding of social media platforms, audiences, and measurement tools
