What You will Do For Us
The Consumer and Shopper Connections Senior Manager will drive the thinking on the consumer and shopper experience in each category:
How to design marketing around End to End consumer journey and shopper path to drive greater conversion, focusing on experience orchestration and experience consistency
Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
Designing and implementing the End to End path-to-purchases that take into account consumer and shopper journeys, connects with brand rituals building and have a high focus on weekly + conversion
Assess and design new ways to segment consumers and audiences for better connection and new/creative ways to connect with consumers using both traditional and new media
Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
Connecting brand experiences with brand rituals building and in order to significantly improve weekly + conversion
Assists the evaluation and selection of Communication partners – reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics
Role Requirement
Bachelors Degree
12-15 years significant marketing, media, and leadership experience
Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
Preference for individuals with experience in working in consumer and shopper/commercial plans
Experience working with marketing in the field is preferred
Experience working in cross-functional and cross-geographical teams
Communicating, influence and negotiate across multiple stakeholders
Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus
Ability to provide input to brand & creative strategy at category level
Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
Deep understanding of the evolved media landscape and e-commerce
Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
Ability to work in Agile cross-functional teams
Apply via :
careers.coca-colacompany.com
