Job Description
Are you passionate about marketing and communications, in all its various and ever-changing forms? Do you love social media, and believe it is a tool for acquiring, engaging, and turning prospective audiences into satisfied customers? Then this position is calling for you!
You will be the representation of the Lipa Later product and your passion for promoting our values is crucial to the success of the brand. The ideal candidate will enjoy working in a vibrant environment that is mission driven, result oriented and community based.
The role will include the following responsibilities:
Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.
Utilize social listening tools to generate insights
Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
Create and maintain Content Calendars, including writing Facebook Status Updates and post relevant content in accordance with Content Calendar
Review user generated comments and posts in a quick and timely manner
Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
Enforce the Social Media Guidelines as defined by the brand.
Escalate User Generated Content, where appropriate, to internal and client stakeholders.
Participate constructively in inter-department and cross-service line communications
Experience, Skills and Qualifications Required
Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
3 to 5 years’ experience managing social media platforms or communities for brands
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Understanding of popular social networks – design, functionality, users
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
Proficiency in PowerPoint and presentation tools and skills.
Exceptional communication skills within the organization’s team.
Very high attention to detail and ability to multitask.
Excellent verbal, written, and presentation skills.
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