Communications Manager

Responsibilities:
Develop content (e.g., narrative stories, blog posts, infographics, videos, case studies) for Jacaranda’s website, blog, monthly e-newsletter and social channels that provide engaging information about our work, results and knowledge, which ultimately optimize visibility with key audiences from customers to donor partners.
Provide ongoing design and creative support on in-house projects including impact reports, videos, brochures
Work with program managers to lead knowledge management projects – capture and distill Jacaranda’s impact and innovations in a clear and creative way.
Serve as the primary editor for Jacaranda’s blog and newsletter. In addition to editing and writing, the communications manager will be responsible for creating the content strategy, setting the editorial calendar and using data-driven approaches to increase engagement for these external communications channels.
Manage, monitor, and grow Jacaranda’s social media channels, including Facebook, Twitter, and Linkedin.
Work with programs staff to support the execution of communication deliverables (e.g., press releases, social media, blogs, brochures, etc.). Support the development and execution of product- and content-specific marketing plans for various project teams.
Develop and implement media outreach strategies for targeted bloggers, thought leaders and journalists.
Continually refresh the content and improve the visual presentation on Jacaranda’s website (in collaboration with members of the technology group), ensuring the site always contains accurate, current and engaging content.
REQUIREMENTS
Bachelor’s degree in public relations, journalism, communications or a related field. Non-profit experience a plus, as well as a portfolio of communications materials.
4-6 years of experience in communications related work
Excellent oral, written, and interpersonal communication skills.
Proven ability to conceptualize, plan and execute campaigns on mainstream social media platforms, such as Facebook, Twitter, LinkedIn, and YouTube
Knowledge of social media monitoring and measurement technologies, such as Hootsuite or SproutSocial.
Demonstrative experience with creative design aspects related to website, social media and marketing
Passion to learn and adopt the latest communications trends, strategies, platforms, technologies, tools, and techniques to improve communications effectiveness
Demonstrated experience with photo editing and graphic design – knowledge of the Adobe suite is a plus! Experience with video production equipment and editing software a plus.
Ability to create strong written content from complicated clinical or technical topics.
Complete understanding of and facility using email marketing, social media and blogs.
Experience updating web page content and databases.
Media relations experience, including media sponsorship negotiation and pitching to local TV, print and radio