The Communication Associate will support the Communications Department in the development and dissemination of information related to Amref Health Africa’s initiatives in Kenya through USAID Imarisha-jamii project. This role will contribute to ensuring that communication strategies are implemented effectively, and that the organization’s mission and goals are communicated clearly to both internal and external stakeholders.
Main Duties and Responsibilities
Content Creation & Management
Draft, edit, and proofread internal and external communication materials ensuring adherence to organizational branding and messaging guidelines.
Coordinate with different departments to collate stories, updates, and achievements for monthly newsletters and reports.
Work with graphic designers and videographers to produce visually appealing communication assets.
Media Relations
Assist in coordinating and facilitate media activities such as press conferences, interviews, and media visits to project sites.
Develop and regularly update a media contact list, ensuring relationships with key media personnel are nurtured.
Track media coverage to assess the reach and impact of Amref’s stories in the public domain.
Digital Media
Collaborate with the digital team to schedule, post, and monitor content on Amref’s social media platforms.
Engage with online audiences, responding to comments and queries in a timely manner.
Use digital analytics tools to produce monthly reports on web and social media engagement metrics, offering recommendations for improvement.
Event Coordination
Assist in the planning, organization, and execution of public relations events, ensuring all logistics are managed efficiently.
Collaborate with media partners to ensure effective publicity and coverage of events.
Post-event, compile reports detailing outcomes, media coverage, and areas of improvement.
Administrative Tasks
Maintain an organized digital library of communication materials, ensuring easy access and retrieval of photographs, videos, and documents.
Document communication activities, capturing details of media coverage, outreach, and impact.
Assist with budgeting for communication activities, ensuring cost- effectiveness and adherence to set budgets.
Research and Analysis
Monitor health trends and news, identifying opportunities for Amref to leverage in its communications.
Assist in conducting periodic stakeholder analysis to understand and tailor communication strategies to varying audience needs.
Collaboration
Regularly liaise with other departments to gather relevant information for communication materials.
Participate in inter-departmental meetings, providing updates on communication activities and garnering inputs for upcoming campaigns.
Support partnership-building by assisting in the creation of partnership presentations, ensuring they effectively communicate Amref’s value proposition.
Qualifications
Education Background
Bachelor’s Degree in Communications or any other related field.
Required Qualifications and Experience
Minimum of four (4) years’ relevant experience in a communications role.
Experience project management is an added advantage.
Working knowledge of internal communication tools and channels.
Knowledge, Skills and Competencies
Excellent planning, co-ordination, organizational, communication and follow up skills.
Strong attention to detail.
Able to deliver quality work within tight deadlines and minimal supervision.
Hardworking and results oriented.
Good time management and organizational skills.
Experience of measuring effectiveness of communications.
Experience of writing for a variety of audiences.
Strong diplomacy and inter-personal skills.
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