The Communications and Media Manager (CMM) will lead the delivery of country office’s communications strategy to engage and inspire lasting change for children. He/she will support the development and implementation of external and internal communications and spearhead strategic media engagements that promote positive and consistent messages of Kenya and Madagascar’s work to influence child-centred policy decisions, inspire public support and actions, encourage support from funding partners and thereby drive the agenda for children.
The CMM will work through innovative strategies to bolster impact for children. He/She will be responsible for managing and updating social media platforms and country office websites, ensuring the quality and accuracy of the information. The CMM will also be responsible for building the capacity of other team members in media engagement and steering towards the achievement of brand consistency in line with organizational policy standards and donor requirements. Working closely with the Head of advocacy and campaign, the CMM will ensure that global campaigns are tailor-made for local context for effective delivery and therefore maximum impact for children The CMM will also coordinate regular internal meetings for the purpose of information sharing.
In the event of a major humanitarian emergency, the role holder will be expected to work outside the normal role profile and be able to vary working hours accordingly.
KEY AREAS OF ACCOUNTABILITY
External Communications
Review the country office communication strategy, guidelines and plan and socialise this with relevant staff.
Work closely with the program teams on the design and production of Media materials for maximum impact
Lead the development and dissemination of relevant real-time humanitarian and development situational reports/materials.
Lead the dissemination of Save the Children brand to make it recognized, respected, accepted, and protected at all levels.
Support project leads and technical specialists in identifying and documenting stories of change and case studies, success stories that communicate the impact of our work and for use in media work and for quality reporting purposes
Take lead in reviewing and presenting stories, photos, messaging, fact sheets and multimedia products for Save the Children’s key public audience.
Support the field program teams in ensuring Save the Children global brand and donor requirements are fulfilled for visibility and communications materials
Produce other external targeted products on an ad hoc basis as necessary and requested by the supervisor.
Train key senior staff on communications and media and support the Country Director and other Senior Managers in their roles as designated spokespersons.
Wok with the Advocacy & Campaigns team to Support Save the Children Kenya’s engagement in regional and global campaigns through contribution of stories, videos, photos etc. to highlight Country office achievements within such initiatives.
Media
Review the media strategy to guide the engagement of the Country office with media houses
Actively cultivate media contacts and appropriately establish proactive and beneficial relationships with media houses that can help in advancing children’s rights at policy and programme levels as well as identify opportunities to profile Save the Children work
Actively scout for press opportunities to showcase Save the Children’s interventions and opportunities for advocating for various child rights issues.
Implement a social media strategy that communicates the impact of our work and speaks to the Kenyan public, including regularly updating the platforms
Identify media issues, prepare media messages, assess appropriate media for communicating those messages and facilitate the process of disseminating/communicating those messages within Save the Children’s guidelines
Ensure that any actions undertaken to implement communications or media work in country is compliant with Save the Children’s global communications and branding standards and has been duly approved by the Country Director.
Familiarise self with the work of Save the Children in Kenya & Madagascar to effectively represent the organisation in media engagements where relevant
Draft media briefings, talking points, Q&As, press releases and media statements based on advocacy priorities identified.
Internal Communication
Compile and develop Save the Children’s country reports, sit reps and newsletters as required
Provide assistance to content and layout of creative promotional materials such as leaflets, fact sheets, info graphics, creative audiovisual information, brochures and other communications materials.
Lead the development of a communications calendar capturing priorities of actions and products for the Country office
Management of internal communications content including archiving, uploading on content hub, website and other platforms.
Documentation & reporting
With support from regional and member communications and Media staff, develop and put in place systems to monitor and measure the impact of the Kenya Country Office’s communication and Media initiatives, as well as systematically sharing these achievements in the most appropriate way with Country office Senior Management Team.
Share success stories and learning related to Communication and Media initiatives spearheaded by the Kenya country office with regional and global working groups and/or communities of practice.
Work with the Head of MEAL to support the review and packaging evidence generated from various learning and research documents to in a compelling manner to inspire change. This includes designing and proofreading the various learning and communication products to make them more appealing for both internal and external audience.
Contract Duration: 24 months (contigent to funding)
QUALIFICATIONS AND EXPERIENCE
Degree in relevant field such as Mass/Media Communication / International relations / Journalism
At least 10 years’ cumulative experience in Media and communication position and at least 5 years’ experience in Managerial role.
Exceptional and demonstrable written and oral communications skill in all mediums with a strong understanding of how to adapt communications to different audiences.
Proven experience in developing and implementing communications and Media strategies.
Strong understanding of approaches for communicating information to a wide range of audiences including media relations.
Advanced proficiency in graphic design and photography skills (additional skills in videography is an added advantage).
Ability to multitask, work under pressure and to meet tight deadlines, responsive to external requests and strong team player.
Excellent communication skills with excellent command of the English language and fluent in Kiswahili. (French will be a definite plus).
Excellent skills in social media.
Experience identifying target audiences and devising promotional and Media strategies to engage, inform and motivate current and potential partners; ability to communicate verbally with a wide range of actors and audiences.
Five years working experience in communications and documentation.
Willing and able to travel widely in country to support field teams.
Commitment to Save the Children values, including willingness to abide by and enforce the Child Safeguarding policy.
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