Job Purpose;
To formulate and implement sales and marketing strategies to ensure increased revenue, profits, market share and customer satisfaction and the realization of short term and long-term corporate marketing objectives.
Job Responsibilities
Looks for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities
Analyses sales and other reports that give insight into how a company can adjust to improve performance
Develop and implement marketing plans and strategies to grow, achieve and exceed market share and sales revenue target
Target market – customers by segment, product line, geographic area, sales volumes, industry etc.
Analyze competition – by name, market share, products, pricing strategy, physical address, level of competitiveness, and comparative strengths and weaknesses
Set targets and sales forecasts and ensure they are achieve
Prepare and control departmental budgets
A comprehensive departmental budget covering all product lines and sales activities
Device and support distribution strategies
A clear route to market strategies and plans for all company products and services
Establish and maintain good corporate relations and implement customer retention management programmes
Develop the right expertise in soft skills in lobbying, networking and negotiating with agencies, government authorities, and regulators
Ensure high-level company branding and visibility in the market
Qualifications
Degree in Business management or a related course.
Minimum of 8 years of experience in a similar role especially in manufacturing.
A master’s degree is an added advantage
Proven entrepreneurial, people management and relationship management skills
High energy and perseverance with tenacity
Must demonstrate strong business acumen & commercial awareness
Ability to manage large and complex operations.
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