Job description
Context/Scope
EABL operates within a multi cultural, multi national, multi currency environment. EABL comprises four business units: KBL, EAML, CGI and UBL. KBL is further categorized into Demand and Supply.
AutoReqId 62802BR
This role is located within the Demand Sales business. The Commercial Assets Coordinator is critical to the overall KBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors.The job holder works closely with the Trade Management, Trade Development Representative, Divisional Trade Execution Managers, Divisional Performance Managers, Area Business Development Manager and Divisional Sales Manager.
Market Complexity
KBL demand has 97% volume share of beer market and 52% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share.
Leadership Responsibilities
Be authentic
Speak out freely to increase your level of understanding and challenge ways of working where relevant.
Build great relationships with your teams, peers, sales leaders and customers.
Be honest and open at all times and value the difference in people.
Find solutions
Think in the future, anticipate trends and opportunities.
Generate ideas and solutions to problems.
Use all relevant data to make credible decisions.
Consistently Deliver Great Performance
Embrace the Diageo way of selling capabilities.
Demonstrate brilliant execution, be thorough and apply high standard in everything you do.
Fully understand the sales strategy and how you will beat the competition.
Grow yourself
Develop and apply self-awareness(strengths and development needs)
Grow your capability and experience and use the sales career framework and sales capabilities.
Look for and respond to feedback
Purpose Of Role
Ensure optimum utilization of assets and tools in trade
Lead the development and execution of asset merchandising programs for customer segments in line with the trade and portfolio strategy.
Ensure that trade programs and execution merchandising standards developed meet business objectives and customer segment requirements
Streamline and manage the efficacy of spend on tools and assets and ensure ROI on each.
TOP 3-5 Accountabilities
Ensure the documentation and tracking of assets, movement and deployment as spelled out in Trade asset policy.
Ensure that all supplier POs are raised in a timely manner and that their invoices are paid promptly and any discrepancies solved as quickly as possible.
Ensure an updated log of all assets and tools in trade. The incumbent should be the liaison between field sales team, procurement, finance, legal and external suppliers/agencies to actualize this.
Generate weekly reports on assets in trade- this shall include assets deployed, assets redeployed, lost assets, and assets maintained. Use the current
Information Technology system and other manual sources to actualize this.
Be central depository of all retail assets and tools records for the business. Additionally, this jobholder shall also work with internal stake holders to beat competition.
Qualifications And Experience Required
Ideally, not less than two years’ experience in FMCG preferably in trade marketing, field sales and administration
Developing and maintaining beneficial relationships with clients, external suppliers and commercial partners
Effective communication and presentation skills
Negotiation and influencing
Organized, structured with good analytical skills
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