Our client is an international academic institution that deals with training on Mobile and Wireless Cellular Technologies. They are looking for a talented College Marketing Executive to undertake marketing projects for the benefit of their college. You will organize creative campaigns and promotional events that can make a difference for their college’s success according to trends and customer requirements. Applicants must have experience working as a Marketing Executive for a college.
Responsibilities
Prospecting New business for the Institution including planning and managing student recruitment activities.
Disseminating information regarding the courses and institution at large and handling inquiries.
Preparing a variety of status reports, including activity, closings, follow-up, and adherence to goals.
Develop, implement and update Marketing Strategy in line with the corporate marketing strategy.
Lead market research efforts to identify the gaps and viability of current and/ or existing courses.
Design and implement tactical marketing campaigns on all platforms including social media.
Develop and manage the Marketing budget.
Lead in the creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Assist in the development and implementation of the digital brand strategy.
Submit monthly reports to management.
Handle face to face and online inquiries to explain and convince the value of technology trainings
Grow our social media reach and awareness
Come up with marketing ideas to grow and reach potential students across Africa
Qualifications
3 Years Working experience in a similar position in a college is essential.
Proven Sales ability
Experience setting proactive and well researched marketing plans and strategy.
Excited about helping empower youth in Africa with relevant, useful skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Familiarity with different sales techniques.
Technology Savvy
Experience in marketing learning institutions/college will be an added advantage.
