Key Responsibilities:
Commercial Strategy Development & Execution:
Lead the development of the overall commercial strategy, ensuring alignment with the company’s goals for revenue growth and market expansion.
Establish and execute go-to-market strategies for new products and services, with a focus on increasing telemedicine adoption and enhancing customer retention.
Develop pricing models, market penetration strategies, and competitive positioning frameworks to ensure HealthX Africa remains competitive and relevant in the rapidly changing healthcare industry.
Sales & Business Development:
Lead the sales and business development teams, setting clear revenue targets, key account strategies, and pipeline management processes.
Develop and oversee the execution of sales strategies for key revenue streams, including telehealth subscriptions, healthcare packages, corporate wellness programs, insurance partnerships, and government collaborations.
Establish a customer acquisition strategy targeting individual customers, corporates, insurance providers, and other partners.
Marketing & Brand Management:
Oversee marketing strategy, including digital marketing, brand development, and customer engagement efforts to enhance HealthX Africa’s visibility and market presence.
Develop and execute integrated marketing campaigns to raise awareness of HealthX’s services and products, with a particular focus on digital channels and customer engagement.
Leverage data analytics to drive customer insights, segmentation, and targeted marketing strategies to improve lead generation, conversion rates, and customer loyalty.
Partnership Development:
Identify and establish strategic partnerships with stakeholders including corporate organizations, insurance providers, healthcare professionals, and governmental agencies to expand HealthX’s footprint.
Collaborate with healthcare providers and regulators to ensure smooth partnerships that improve access to services and compliance with healthcare regulations.
Customer Experience & Retention:
Develop strategies to improve customer experience across all touchpoints, including telemedicine consultations, physical clinic visits, and digital engagement.
Oversee customer support and engagement initiatives to ensure customer satisfaction, high retention rates, and positive feedback.
Develop loyalty programs and customer retention strategies to enhance long-term engagement and trust in HealthX services.
Financial Management:
Work closely with the CFO to forecast revenue, manage commercial budgets, and ensure that commercial initiatives are delivering a return on investment.
Leadership & Team Development:
Lead and develop a high-performing commercial team, including sales, marketing, business development, and customer service professionals.
Foster a culture of collaboration, innovation, and continuous improvement within the commercial teams. Provide mentorship and professional development opportunities for team members to support their growth within the company.
Monitor commercial performance through KPIs and ensure that financial targets, including sales revenue and profit margins, are consistently met.
Skills & Competencies:
Strategic Leadership: Ability to lead and drive business growth, market expansion, and customer acquisition with a forward-thinking approach.
Sales & Marketing Expertise: Strong understanding of B2B and B2C sales models, digital marketing, and go-to-market strategies.
Healthcare Industry Knowledge: Deep understanding of the healthcare and telemedicine landscape, including regulatory and compliance issues.
Partnership Development: Proven ability to develop and manage strategic partnerships that drive growth and revenue.
Financial Acumen: Strong understanding of financial management, including budgeting, forecasting, and financial reporting.
Customer-Centric Focus: A passion for delivering exceptional customer experience and improving healthcare access through innovative solutions.
Analytical Skills: Ability to leverage data to make informed decisions, optimize commercial strategies, and track performance against KPIs.
Team Leadership: Experience in building and leading cross-functional teams and fostering a high performance culture.
Communication & Collaboration: Excellent communication skills with the ability to engage with internal teams, external partners, and senior stakeholders.
Qualifications:
Bachelor’s Degree in Business Administration, Marketing, Healthcare Management, or related field (Master’s Degree or MBA preferred).
10+ years of experience in a senior commercial, sales, or business development role, preferably in the healthcare, telemedicine, or technology sectors.
Proven track record in leading successful commercial strategies and delivering revenue growth.
Strong understanding of the African healthcare landscape and market dynamics.
Experience working with digital health platforms, insurance, and government partnerships is a plus
Apply via :
hris.peoplehum.com
