Job description
The challenge
We are carving our niche in the $6B advertising market in Kenya through a variety of innovative products and by being one of the few players targeting the SME segment.
You will spearhead the sales of our five core products:
Affiliate programs (sport betting, e-commerce, insurance)
Media buys for marketing agencies and corporates
SME local listings
Ad networks (AdSense, Taboola)
Market research services
Why join us now
We are at a historical junction in Africa where frontier territories are adopting online media consumption habits for the first time, whilst at the same time text/print, video, audio are all moving to the mobile web. Hivisasa operates over vast regions where online content creation is nearly non-existent when compared to population size. Despite experiencing fast economic growth, these regions have scarce and archaic means for local advertisement.
What you’ll be doing
You will be a member of the senior leadership team, working directly with the founders to develop and direct the company’s monetization strategy and shape the company’s growth.
You will be responsible for prioritising our monetization efforts to meet company objectives
You will monitor the market for opportunities and guide the product team on which new and existing products are highest priority for clients.
You will independently build and manage a team capable of scaling efforts exponentially
You will work with Hivisasa’s engineering team to make relevant product changes and feature additions.
You will lead the design and development of innovative digital ad products including interactive widgets and more!
You will carry out market analysis and analytics to understand the expected performance of products
Be prepared to get your hands dirty – whenever there are holes or gaps in the team, you will be the one to fill them
What you bring to the table
5+ years experience with digital marketing and online advertising
Cutting edge knowledge of the ad tech space
Experience building and managing a team
Demonstrated track record of revenue growth
Operating experience in Kenya
Highly curious, driven, independent, gritty, entrepreneurial and analytical
Highly creative with strong copywriting skills
Low maintenance, will require frequent travel to rural counties
Robust cultural empathy
Persistence and a commitment towards our mission of informing frontier populations and our goal to dominate the local news industry across the continent
Preferred experience
MBA/MA in business, marketing, or related field
Established relationships with marketing teams at Kenyan corporates or SMEs
Experience working with startups across multiple functions
Experience in sports betting or e-commerce companies
Experience in the market research industry
Experience implementing digital ad solutions and a deep understanding of the technologies and platforms involved
Experience working with ads in markets dominated by the Opera Mini Browser
