The purpose of this role is to lead the Retail & Key Accounts channel for Company, as we transition from a manufacturing business to become a consumer-led company. This includes implementing a channel sales strategy, driving growth within the channels, market research, and input to the product development process.
This is a critical role to ensure sales delivery in Organization.
Key Responsibilities
Build and manage relationships between our client and key and other retail partners
Execute our retail channel strategy aligns companys overall sales and marketing objectives
Implement our JBP, by managing incentives and ensuring we meet sales targets
Managing inventory levels, dead stocks to be identified and replaced with fast moving products and new listings SOS, share of shelf management – aim to harmonize the standard displays across all key accounts.
Analyze sales data identify trends and opportunities improvement
Training and supporting our merchandising team.
Developing and maintaining relationships with key accounts customers- serving as main point of contact for their needs and satisfaction
Identify and develop new channel customers or distributors to expand sales Not only meeting sales target and revenue growth, but exceeding
Working closely with key accounts and internal teams to develop strategic plans for growth and market penetration
Analyze and see market trends well in advance.
Identify and pursue new business opportunities within assigned key accounts
Training and support to channel customers on product knowledge, sales modes,
Promotions -Work on sales offers and prepare report after the offer
Contact negotiation ensure favorable terms and conditions win / win principle
Performance monitoring
Market research and Competitive analysis stay updated on industry trends, competitor activities
Continuous improvement stay on top for customer evolving needs, optimize operational efficiency,
Enhance Customer Experience.
Skills & Experience
We value people who are extremely ambitious and have a track record of high-performance, with the ability to develop alongside the business, and are able to continually step out of their comfort zone in order to engage in personal growth.
Essential:
A track record of high-performance in a related role.
Strong knowledge of retail & key accounts, including best practices.
Previous experience managing a complex sales channel with hundreds of SKUs.
People leadership experience, spanning multiple organisational layers.
Analytical capability, including the ability to assess information, set priorities and execute on them.
Demonstrated capacity to work independently, and execute change.
Excellent verbal and written communication skills in English and Swahili, allowing you to coordinate across multiple departments and stakeholders.
A growth mindset we wont be immediate experts in everything we set out to do, but thats ok, as long as were learning and making progress while managing our risk.
Comfort with an ambiguous environment, where we will sometimes have incomplete information for decision making.
Comfort with a broad mandate, where expectations are high, but which also allows a lot of freedom to deliver on outcomes.
A bias for action, with the ability to operate in an ambiguous environment, where we will sometimes have incomplete information for decision making.
Preferred Skills & Experience:
Experience working with a performance management structure and delegating responsibilities to staff.
A track record of high-performance in a related role.
Account management experience, including order cycle management.
A good understanding of data, including analysis and developing actionable insights.
Experience in market research and integrating this into a sales approach
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