Category Lead- Yogurt & Ambient

Responsibilities

Brand Plans implementation

Liaise with The Head of Marketing to develop category marketing strategies
Spearhead the strategic planning process in liaison with the Head of Marketing for the assigned category plans
Prepare 3 months rolling category promotional plans in collaboration with the Modern Trade manager &Respective RSM
Partner with the sales team to develop quarterly experiential plans (Retail & events)
Timely briefing to the relevant agencies on both Digital and experiential category focuses

Category Management

Liaise with the modern trade manager in implementation of category plans
Monitor brand SOS, Planogramming & in store visibility for respective categories
Facilitate the sales team with sales & marketing support materials; updated catalogues, trade Presenters, POSM, Plano guides etc.
Reconcile all promotion claims and update the assigned budgets Customers, other relevant stakeholders Directors, Sales & Marketing Dept., Employees Category Lead- Yogurt & Ambient Head of Marketing Head Office Marketing Department
Drive New product development projects in liaison with the Head of Marketing and RND team.

Market intelligence

Collect market intelligence on brand market trends; Consumer behaviour, competitor analysis etc.
Identify potential opportunities for business within the assigned category

Category Performance Monitoring

Report on assigned category monthly revenue performance
Analyse and report on SKU performance month on month on assigned category
Regional category performance analysis
Monthly category competitor analysis
Monitoring of category market share and performance curve bi – annually

Marketing Communication

Internal Cascade of brand plans to the sales team and ALL relevant stakeholders
External communication through category brand briefs to agencies and 3rd party suppliers.
Coordinate development of communication materials; Catalogues, brochures etc

Team Management

Provide weekly/monthly team performance feedback
Assist the Head of Marketing in supervising the regional marketing coordinators

Reporting

100% accurate budget track report
Monthly reports on Promos done and activated.
Monthly report on promo claims paid out & pending.
Monthly Report on retail investments

KEY PERFORMANCE INDICATORS

100% implementation of assigned category brand plans
Monitoring and overall growth of category performance
Accomplishment of all promotions plans as per schedule
Timely resolution of all Brand and or outlet category issues
Timely communication to all relevant stakeholders on category schedule/plans
Timely generation of all reports as itemized

Qualifications:

Academic / Professional Background

Minimum Degree and or Higher Diploma in Marketing and or equivalent qualifications

Work experience

At least 5 years’ experience leading Marketing operations in an FMCG Setting.

Leadership Experience

At least 3 years managing Teams

Apply via :

recruitment@dairyland.co.ke