Principal Accountabilities / Responsibilities
Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
Manage connection & media planning and buying locally
Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
Manages required investment, prioritization, resources and enablers in order to deliver category targets
Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.
Typically works with a timeframe for less than 12 months
Qualifications
Education:
University degree in Marketing or applicable working experience
Excellent Knowledge of English language
Strong PC literacy (Excel, PP)
SkillsGeneral:
Strong people management skills
Communication skills
Idea Leadership and Drive for Results
Handling Complexity, problem solving, analytical and conceptual skills
Business Acumen, Organizational agility Project leadership skills
Strong planning skills
Experience
Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
In-depth understanding of consumer needs
Influencing senior teams.
