Job Description
To develop and implement marketing strategies, goals and operational plans to maximize top line and product performance for the Novartis Cardiovascular & Metabolic and range of products. Manage the Cardiovascular and Metabolic team in the execution and implementation of sound marketing strategies and operational plans.
Overall Leadership
The delivery of country top-line and organization objectives through effective leadership and management of the Franchise, and effective working relationships with relevant internal functions and external business partners.
To ensure resources are used in an optimal manner with adherence to expenditure budgets. To prepare monthly updates on A/P spend.
Develop a clear, well-communicated business vision for the franchise that can be turned into excellent implementation of well-conceived tactical plans.
Set management objectives and manage performance based on assessment of individual and team performance vs. these objectives.
Responsible for effective leadership, management, talent acquisition, succession planning and talent development within the franchise. (Diversity & Inclusion champion within the Franchise)
Directly responsible for coaching and partnering with direct reports on building and implementing their development plans and conducting their performance appraisal discussions.
Work effectively with Regional and Global leadership and other country Franchise Heads to share best practices, develop strategies and programs to support the business objectives.
Ensure competitive benchmarking of compensation and incentive schemes is completed and applied in consultation with CPO Head, Region Head and HR.
Drive short-term and long-term marketing and sales strategies in territory
To determine in conjunction with relevant personnel, the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics, and corporate expectations.
To devise and implement product strategies that will achieve optimal long-term performance across the channel portfolio in terms of market share and product performance. To work with various functions to ensure Novartis capability is in line with long-term portfolio strategy.
To be involved in processes including Launch Readiness Review (LRR) and actions to prepare pipe-line products for launch. To participate/contribute in monthly S&OP meetings and to project and sign-off on product forecasts.
To manage the IPS and annual marketing/operational planning and budgeting processes. To identify critical success factors and develop well thought out marketing programs core to addressing critical success factors and implementing approved product strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer/patient needs.
Build Effective Product Portfolio
Devise the long-term strategy for the Franchise’s product portfolio and fit of the organization with market/customer requirements.
Ensure sales estimates, forecast risks and opportunities for brands and country are aligned with established guidelines.
Drive Financial Targets
Manage the P&L including the delivery of top line and bottom line results.
Ensure that marketing and sales are managed within agreed upon limits and plans are effectively implemented.
Responsible for monthly spot landing estimates, forecast risks and opportunities for brands.
Ethics and Compliance
Works within Ethics and Compliance policies and ensures those around him/her do the same
Informs local Pharmacovigilance Operations and/or Medical Departments without delay of any adverse event information or new data on products which they receive
Works to ensure a diverse and inclusive environment, free from all forms of discrimination and harassment
As a management team member and member of the EEA Compliance committee, take active participation in the compliance committee, compliance programs and champion an ethical tone, speak up culture and ethical behavior within the organization.
Role model ethical conduct and ensure that a culture of ethics and integrity is propagated and upheld in all undertakings within the EEA Country Group.
Accountable for all compliance related matters within own function/franchise.
Minimum Requirements
Degree in Science and /or Business Marketing or Clinical Research;
7-10 years marketing experience within pharmaceutical industry, inclusive 3 years in management position;
Strong leadership skills to direct a large team of marketing and/or sales staff;
Well-developed planning and resource allocation skills;
Strong communication, presentation, and negotiation skills;
Sensitive to the pharmaceutical market and strong analytical skills.
Company/Legal Entity
NVS Kenya Limited
Functional Area
Marketing
