Our client, in the Healthcare sector seeks to recruit a Business Development Marketing Manager, who will drive business growth and enhance the hospital’s market presence through strategic marketing and business development initiatives.
The role will focus on maximizing partnerships with insurance providers, implementing cost-cutting measures, and expanding patient inflow across all services.
Reports to: Executive Director
Key Responsibilities
Business Development
Develop and execute strategies to attract and retain patients under existing insurance partnerships while exploring additional insurance-related opportunities.
Identify and pursue growth opportunities in corporate partnerships, public service, and private sectors to increase patient volumes.
Strengthen referral networks with external healthcare facilities and specialists to boost revenue streams.
Analyze patient demographics and market trends to identify new service opportunities aligned with community needs.
Optimize the hospital’s service offerings in outpatient, pharmacy, laboratory, theatre, and renal services for revenue growth.
Marketing and Branding
Create and implement effective marketing strategies to increase brand visibility and attract diverse patient groups, including insured and cash-paying clients.
Oversee digital and traditional marketing campaigns to communicate the hospital’s value proposition.
Monitor and improve patient experience to ensure loyalty and positive word-of-mouth referrals.
Represent the hospital at community events, corporate meetings, and industry forums to promote its services.
Relationship Management
Maintain strong relationships with insurance providers to ensure smooth service delivery and resolve operational issues.
Liaise with corporate clients to identify their needs and offer tailored healthcare solutions.
Build strategic alliances with local businesses and organizations to increase patient referrals.
Cost-Cutting and Revenue Optimization
Collaborate with the finance team to identify areas of cost reduction without compromising service quality.
Negotiate contracts with suppliers and service providers to secure favorable terms.
Optimize the marketing budget by focusing on high-impact, cost-effective campaigns.
Ensure efficient utilization of resources across departments to improve operational margins
Reporting and Analysis
Monitor and report on business development and marketing KPIs, including patient volumes, campaign ROI, and insurance claims performance.
Conduct periodic competitor analysis to adapt strategies based on industry trends.
Provide data-driven insights and recommendations to the executive team.
Qualifications & Educational Requirements
Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field
At least 5 years of experience in business development, marketing, or healthcare management.
Strong understanding of healthcare and insurance industry dynamics.
Proven track record of successfully implementing cost-cutting and revenue optimization strategies.
Excellent communication, negotiation, and relationship management skills.
Proficiency in marketing tools, analytics, and CRM software.
Technical Skills/Leadership Competencies
Accountability, integrity and confidentiality.
Strategic thinker with a results-oriented approach.
Innovative and resourceful in identifying new business opportunities and solutions.
Collaborative team leader with the ability to work across departments.
Customer-focused with a commitment to enhancing patient experience.
Applicants who meet the requirements stated above should submit their applications on or before Tuesday 28th January 2025 to the email address: recruitment@bollard.co.ke with Business Development Marketing Manager-Healthcare on the Subject line.
Apply via :
recruitment@bollard.co.ke