MAIN JOB RESPONSIBILITIES
Market Research – Conduct market research to identify and understand educational trends opportunities and analyse market data to make decisions.
Business Strategy – Develop and implement strategies to meet enrolment targets and meet the schools objective
Lead Generation – Lead efforts through various methods like online marketing or networking to identify new clients or partners
Budget Management – Manage the budget allocated for business development and marketing activities
Sales and Revenue Growth – Manage and work closely with the heads of school to meet the school’s sales target also create and implement sales and pricing strategies
Compliance – Ensure that all marketing activities adhere to relevant laws and regulations in the educational sector
Marketing Campaigns – Plan and execute marketing campaigns to promote the school’s programs, achievements and unique selling points to prospective students and parents
Partnerships and Collaboration – Identify and establish collaborative partnerships with other organizations to expand market reach and enhance growth opportunities
Digital Marketing – Oversee the digital marketing efforts including the school’s website social media presence, email marketing and online advertising to reach a higher audience
Data Analysis – Analyse the enrolment data and marketing strategies to evaluate the effectiveness of the initiatives and make data driven decisions
Brand Management – Maintain and enhance the school’s brand identity ensuring that it goes hand in hand with the school’s mission and values
Networking and Event Planning – attend educational events, conferences and organize and plan both internal and external events.
Customer Relationship Management – Implement and use CRM systems to manage customer relationships, track new client leads and nurture relationships
Market Expansion – Explore new opportunities for expanding the school’s reach such as opening new campuses or offering new programs and establishing ways to enter the market
KEY SKILLS AND QUALIFICATIONS
Bachelor’s Degree in Business Management/ Marketing or any other related field .
Minimum of 8 years’ experience and 3 years in a managerial role.
Being a member of a relevant professional body will be an added advantage.
Must have strong knowledge of various digital marketing channels and ERP systems.
Creative thinking skills – the capacity to generate marketing ideas and campaigns.
Team leadership skills – the skills to lead, motivate and manage a marketing team.
Strong written and verbal communications skills.
Interested candidates are requested to forward their updated CVs to recruitment@ke.gt.com by 29th September 2023 stating the subject heading “BUSINESS DEVELOPMENT AND MARKETING MANAGER” clearly indicating their current and expected remuneration (MUST), daytime telephone contacts, and addresses of three referees from a professional relationship.
Apply via :
recruitment@ke.gt.com
