Reporting to the Parts Manager, the job holder shall be responsible for driving business growth of parts through aggressive customer acquisition, customer retention, achieving set sales targets and increasing overall market share of the product portfolio.
Principal Accountabilities:
Business Development
Achieve set sales targets and increase overall market share of the assigned product portfolio
Brand positioning and sales promotion through intelligent market assessment and propose worthwhile and effective marketing activities (campaigns, events, etc.)
Product retail price positioning studies; countermeasure proposals for brand positioning in the market
Develop and enhance effective supply route to market
Develop new business strategies for customer acquisition
Network Development
Identify growth opportunity areas and business dealers to strengthen our business
Review and document market research and intelligence feedback
Protect and develop the existing dealers and clients through continuous relationship building and customer services programs
Regular and constant monitoring, analysis & evaluation of competitor activity, their effect on the business and in the market
Dealer and Network Development through brand visibility, dealer trainings, relationship management, close monitoring to enforce compliance and commitment of the dealers
Debt and account management and ensuring credit management is maintained within company policies
Customer relationship
Problem resolution – technical, warranty, customer complaints, etc.; professionally and timely
Handle all customer feedback with root cause analysis and countermeasures for customer satisfaction
Customer database management – ensure completeness, accuracy and usefulness of data at all times
Customer retention strategies through developing the existing customer base, continuous relationship building and customer satisfaction initiatives
Reporting
Provide accurate and timely reports as required by the Line Manager and company policy
Prepare and submit activity reports: daily call reports, weekly/monthly work plans and annual territory analysis updates
Gather market intelligence reports and share with management team
Team Leadership
Coaching, mentoring and guiding the sales team
Conducting sales training to sales team
Undertake staff performance management
Key Skills and Qualifications:
Degree/Diploma in mechanical or business-related field
Minimum of 5 years’ sales experience especially in automotive spare parts
Team leadership. Proven experience in managing teams
Customer oriented
Problem-Solver
Good communication and interpersonal skills
