This is a fantastic role for someone who is looking to join ACCA and help support the organisation during this exciting period of expansion.
This role strongly contributes to the delivery of ACCA’s strategy at local level by growing its reputation, influence and size. In particular, the role will be responsible for driving student growth, high levels of conversion and membership growth and establishing and maintaining high-level relationships in a B2B professional environment with each of ACCA’s critical stakeholders. These include (but are not limited to) learning providers, educational institutions, the accounting profession, government and its agencies, regulators, employers and ACCA members. The BDM will lead and manage a team to deliver ACCA strategy in each key business area and drive efficient day to day operations within the team while creating and deriving synergies with other teams in the organisation.
The Role
Supporting Head of ACCA Kenya in the setting and delivery of the overall market strategies as well as for specific stakeholders, implementation and monitoring such strategies while ensuring mutual benefit to them and ACCA.
Develop and deliver a plan to increase registrations for ACCA and FIA including developing and implementing business development and brand positioning programmes to deliver market outcomes in line with the market plan;
Develop and deliver an effective employer relationship management within Kenya, to ensure the potential for student recruitment and conversion and ACCA growth, influence and brand recognition and work with the Global Employer Relations team on global employer relationship management;
Drive long-term and strategic positioning of the ACCA brand in the Kenya market by engaging at a strategic level, and developing strong relationship management with, ACCA stakeholders, key individuals and influential groups, (e.g. state agencies, regulators, media and public affairs, ACCA members) within Kenya including business development, brand positioning programmes, marketing activities and searching for business contacts;
Responsible for researching and analysing target clients, and actively monitoring the activities of current key clients, in order to support the achievement of strategy/performance targets for key employers
Represent the interests of ACCA in the Kenya market before such enterprises, organisations, individuals, including clients and prospects, state and municipal authorities and officials as may be required from time to time
Ensure good awareness of market trends and activities of key competitors, to ensure flexible and outstanding service and support are given
Engage with colleagues in the wider ACCA business to ensure alignment of services to key customers and stakeholders
Keep up to date with ACCA brand, products and a general understanding of the business and the qualification
Ensure the provision of quality engagement services for members and students and in turn deliver conversion and growth strategies that will establish ACCA’s operating position within the Kenya market;
Stay abreast of key issues relevant to the accountancy profession and business community ensuring that ACCA is always well positioned as a key influencer on these issues through representing ACCA in the local media and speaking on relevant topics regarding the accountancy profession and ACCA’s development in Kenya in support of ACCA’s research and insight agenda;
Accountable for the effective people management of the BD team with regards to training, development and motivation in line with ACCA’s performance management, competency framework and engagement objectives..
The Person
The ideal candidate will have the following skills/attributes:
Business Degree from a recognized university, a relevant professional qualification will be an added advantage.
Minimum 5 years’ experience in a business relationship/business development or marketing role gained in a customer focused environment and possess proven and effective long term relationships skills with a wide range of stakeholders
A demonstrated ability to successfully lead teams to deliver to consistently high standards
Dynamic, ability to multi-task, work in a team, under pressure and own initiative, and to close a sale
Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources
possess excellent spoken and written communication skills and with a proven ability to present to high level stakeholders in a confident and mature manner
strong market research and analytical skills and an ability to prepare concise reports on research findings
Excellent interpersonal skills and ability to effectively manage internal and external customers
Excellent working knowledge of all Microsoft Office applications, including Word (particularly mail merge functions), Excel, Outlook, PowerPoint, Access.
A genuine team player with a willingness to support colleagues during times of demand and readily contributing to the development of yourself and your colleagues.
Self-driven achiever who sets high standards for themselves and the team and is able to overcome obstacles to ensure things get done.
Able to deliver agreed KPI’s in a results driven environment;
Demonstrate integrity and professionalism in line with ACCA values and mission;
Able to contribute to ACCA’s policy agenda as required.
The Perks
The opportunity to shape and manage the following:
A diverse customer base: 503k students, 208k members, 7.3k employers and 0.3k learning providers, as well as wider industry and government bodies internationally
Liaison with stakeholders across 104 national offices and centres in 52 countries
High spec, great office location
Customisable benefits package including private healthcare, company pension plan
Fantastic career development opportunities
