Reporting to the Brand Manager, the successful candidate will be tasked with implementing plans and initiatives relating to the brand and customer experience to drive the airline’s brand equity. The role works in a fast-paced and dynamic environment and requires a person who can ensure compliance of the brand identity throughout the organization.
Key duties and responsibilities will include;
Managing and developing the brand / product portfolio throughout the airline while monitoring growth strategies.
Managing the Kenya Airways brand asset portal.
Implementing marketing strategy to support brand awareness or revenue growth from internal stakeholders ensure brand profitability.
Keeping up to date with market trends and new developments and utilizing the information to present creative ideas.
Tracking budgets with an aim to maximize gains and reduce costs.
Working with the advertising agency and research team to analyze data to report on brand growth.
Growing marketing revenues by driving demand for the assigned airline assets.
Submitting systematic activities and results reports as requested.
Analyzing industry, competition and market trends and advising on improvements and or changes to improve the airline.
Requirement
Bachelor’s degree in Marketing or a Business-related course.
A minimum of 2 years’ experience in Brand Management role.
Strong analytical, communication and interpersonal skills
Able to work with minimum supervision as well as part of a team.
Results oriented and passionate about growing brands.
Fully conversant with MS office applications.
Exceptional conceptual skills that can take projects from beginning stages to completion.
Must possess an eye for detail (design and content)
Good communication skills.
If you meet the above qualifications and are interested in the role, please submit your application online.
Only shortlisted candidates will be contacted.
