Our client a well-established FMCG company is seeking to fill the role of a Brand Manager. The Successful candidate will champion brand experience and research/consumer insights to transform actionable consumer insights and sentiment to ensure that the business continually grows its market share.
Job Responsibilities
Develop & Translate new and innovative growth strategies into brand plans and brand positioning
Brand positioning in the market; take ownership of launches; drive development of consumer-centric products.
Developing 360 degree Communication plans across all key touch points anchored on the Communication Strategy.
Daily management of the brand: tracking and analysis of brand performance; animation of catalogue; build integrated consumer brand experiences
Build, develop and manage your team, train them and develop their marketing expertise and know-how
Portfolio Financial Management: Prepare budget for the brand and monitor advertising budget. (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L
Liaise with other departments/ partner agencies to drive the brands’ business agenda
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities
Identify opportunities and key brand issues
Oversee brand marketing and advertising activities to ensure consistency with product line strategy in collaboration with the digital manager, develop and implement the digital strategy for the category
Qualifications
Degree in Marketing/Sales/Business Administration or equivalent qualification
3 – 5 years’ marketing and brand management experience
Experience as a Brand & Partnership Manager within an FMCG industry a MUST
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