Job description
MAIN JOB PURPOSE
Plays a key role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals. Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
Job Summary
Development of the Brand Marketing Plan by developing and understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
Execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel, that is, place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Delivers specific brand projects eg. co-branding with a major retailer.
Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability
Key Requirements
Bachelor Degree, Post graduate business degree preferred (MBA)
Preferred 4 years’ experience in marketing
Preferred FMCG experience
Project Management skills
Customer Marketing exposure
Location
Kenya-Nairobi-Nairobi-Nairobi
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