The ideal candidate will be responsible for developing brand strategies, promoting brand growth and expansion, innovations, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.
Key Responsibilities:
Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
Identifying, analyzing, and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions, and Marketing Contribution)
Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness, and visibility
Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
Develop and manage the pricing strategy and review quarterly, half-yearly, or annually as per the market situation.
Defining the Route to market, monitoring sales through the different channels as well as distribution by region
Monitoring, controlling, and reporting brand performance through brands health Indicators and key consumer KPIs
Understanding & applying relevant external environment factors including consumer insights and competitor activity
Efficient and effective demand forecasting to ensure optimum market supply
Supporting effective execution of trade Marketing plans
Margin improvement initiatives and ensuring a healthy brand P&L
Leading collaboration with advertising, and research companies among other partners to ensure the realization of the company objectives
Requirements
Skills and Experience
University degree in Business, Marketing, or another related field
At least 4-5 years of proven experience in Brand Management, FMCG preferred especially personal care, lotion, shower gels, roll on, etc.
Strong interpersonal skills and the ability to work well with diverse, cross-functional teams
Strong strategic thinker with experience in marketing strategy formulation and execution.
Knowledge of product pricing, packaging, distribution, and positioning
Analysis of the latest marketing trends and best practices
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