About the role:
The Guinness Brand Manager will support the development and execution of marketing strategies to deliver against Guinness’ clear 5-year growth plan.
This role has the responsibility of delivering the NSV target for the brand through ownership of 3 key areas;
Omnichannel connections strategy & implementation; including media & culture
Innovation agenda; executing key innovation projects and leading the learning plan to shape the future pipeline
Sampling agenda; consistent quality serves on lips of consumers
Role Responsibilities:
Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
Own the execution of innovation projects, working cross functionally to deliver successful activation and delivery of Gate Value and Volume targets
Work with the commercial teams to ensure their commitment and engagement in the plans, to deliver flawless execution.
Effective management of brand advertising and sales promotion to generate brand growth.
Plan and implement brand media strategy.
Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
Monitor competitor activities affecting the brand and take appropriate corrective action
Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
Prepare monthly brand expenditure and variance report to control budgeted expenditure.
Market intelligence through regular trade visits and utilizing this to enhance brand activities.
Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.
Qualifications and Experience Required:
Experience / skills
A Bachelor of Commerce Marketing or business degree or equivalent
What we expect from you
5+ years marketing experience preferably in a FMCG environment.
Experienced in the development and execution of advertising strategies.
Strong Data analytics, analytical thinking and insight generation.
Strong interpersonal and communication skills and able to influence both internal and external teams.
Digital marketing: planning and execution experience, preferred.
Apply via :
diageo.wd3.myworkdayjobs.com
