Position Summary
Development of all marketing and promotional activities for the allocated Brands and Countries (in Anglo West Africa, French West Africa, East Africa, Southern Africa Exports Markets) with the main objective of ensuring that the best strategies and tools are made available to all Contracted Distributors and Customer Facing Colleagues), that allows for maximum patient impact. Ensure that the strategies encompass all Countries and Contractors Distributors.
Responsibilities
Ensure high integrity and accuracy of forecasts
Ensure mitigation plans are developed, as required, to reach financial objectives
Work with GSC (SA demand planning) to optimize brand forecasts and reduce obsolescence
Manage expense budgets
Advertising and Promotion Budgets (Direct Marketing Expenses)
Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)
Development of tactical activities, promotional material and promotional campaign, through maximizing customer insights and ensuring maximum patient impact in SSA Distributor Markets
Align to local strategies as appropriate
Provide accurate analysis of data for each brand, to support proposed tactics
Take responsibility for brand requirements in the various countries and deliver the correct content to fulfill the promotional requirements within those channels
Launch Planning and Launch readiness for applicable countries
Develop plans and core materials in line with the tactical plan (supporting the countries strategies)
Drive cross-functional brand leadership through the core brand team
Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously
Work closely with Commercial Managers to support recommendations for commercial agreements – depending on market dynamics.
Support development of Business Cases with Commercial manager, where applicable
Advance proposals for major strategy change to Commercial Lead
Alignment across functions and stakeholder management:
Align with key internal stakeholders – medical, marketing, commercial manager, Health and Value and Legal – to drive business objectives, and in developing content and tactics for the various brand and countries
Lead the efforts to understand and address opportunities and challenges
Establish effective peer relationships and strong cross-functional collaboration and communication
Collaborate with commercial managers to roll out and drive effective execution of campaigns and programs
Establish and maintain positive relationships with identified opinion leaders and stakeholders
POSITION ACCOUNTABILITY
Accountable
Developing Content, promotional material for all SSA Distributor Markets
Development of content and tactical plans
Delivery of materials and content for West Africa Region, East Africa Region and Southern Africa Exports
Ensure high integrity and accuracy of forecasts
Support Business case development
Management of expenses
Compliance
Shared Accountability
Support commercial managers with country Op Plan; revenue targets and brand expense allocations
Country specific – ensure that clear inputs on the customer journey for brands
shared and development of tactics is done.
Long-range demand forecasting with demand planning and manager
Revenue adjustments, as needed for LEs (latest estimates), with commercial manager
EDUCATION AND EXPERIENCE
Qualifications:
7+ years pharmaceutical experience
2+ years marketing experience
Bachelor’s degree or equivalent
Proficiency in English
TECHNICAL SKILLS REQUIREMENTS
Technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
Candidate needs to demonstrate these commercial /management competencies:
Broad knowledge of the pharmaceutical industry and healthcare environment including
pricing, reimbursement, regulatory requirements and market and policy trends
Ability to analyze, define and convey complex concepts and strategies in verbal and written communication
Able to develop a strategy, plan activities and effectively execute to the sales force
Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
Well-organized, prioritize multiple demands and effectively perform in a matrix organization
Demonstrated track record of ability to influence others
Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Leads change
Self-awareness
Builds effective teams (cross-functional)
Demonstrates collaboration/negotiation
Apply via :
pfizer.wd1.myworkdayjobs.com