JOB SUMMARY
The Brand Manager will play a pivotal role in supporting the brand management activities for Personal Care, Skin Care and Homecare products within the Marketing Department. S/he will be responsible for the development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth. Brand Manager will possess strong passion for brand management, great organizational skills, and creative abilities.
DUTIES & RESPONSIBILITIES
Duties and responsibilities will include but not be limited to;
Brand Strategy Implementation
Development and execution of comprehensive brand strategies aligned with company objectives
Develop and Implement brand-building activities and initiatives.
Marketing Campaigns
Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media
Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.
Brand Communication
Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations
Ensure consistency in brand messaging across all communication channels and touchpoints.
Market Research and Analysis
Conduct market research to identify consumer trends, competitor activities, and market opportunities
Analyse market data and consumer insights to inform brand strategies and decision-making processes.
Product Management
Implement Product management activities, including new product launches, product positioning, and portfolio management
Collaborate with cross-functional teams to develop and execute product marketing plans.
Brand Performance Tracking
Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.
Brand Guidelines Compliance
Ensure compliance with brand guidelines and standards in all marketing materials and activities
Work closely with creative teams and agencies to maintain brand consistency and integrity.
Cross-Functional Collaboration
Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives
Partner with external agencies and vendors to execute marketing programs and initiatives.
Budget Management
Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.
Team Management
Providing leadership coaching and mentorship for teams managed
Ensure the Brand team thrives stays motivated and supports the mandate of the business fully
Undertake performance reviews and put in place development initiatives that drive knowledge creativity and innovation.
EDUCATION SKILLS & COMPETENCIES DESIRED
Bachelor’s Degree in Marketing, Business Administration, Communications, or any other related and relevant field
An MBA or a master’s degree in marketing or brand management can be advantageous
Seven (7) years’ experience in marketing, advertising, or related roles, including previous experience in brand management or as a marketing coordinator in FMCG mainly handling care products
Proven experience in brand management and marketing within the consumer goods industry.
Proven Experience in Shopper marketing, Trade marketing or customer marketing
Experience managing Personal Care/ haircare category.
Experience working with agencies will be an added advantage
Certified Brand Manager (CBM) – professional certification in brand management
Digital Marketing Certifications such as Google Ads certification or Hub Spot’s inbound marketing certification
Familiarity with marketing software and tools (e.g., Google Analytics, CRM systems, social media management tools).
Knowledge of digital marketing strategies, including SEO, PPC, social media, and email marketing.
Ability to develop long-term strategies for brand growth and positioning with exceptional analytical capability with attention to detail
Ability to adjust strategies based on changing market conditions and consumer trends.
Strong problem-solving skills to address challenges and capitalize on opportunities.
Attention to detail in all aspects of brand management, from campaign execution to analyzing data.
Proficiency in analyzing market trends, consumer behavior, and campaign performance metrics.
Capability to develop innovative marketing campaigns and brand messaging.
Strong organizational skills to manage multiple projects and campaigns simultaneously.
Excellent verbal and written communication skills for creating compelling content and interacting with various stakeholders.
Ability to lead cross-functional teams and coordinate efforts across departments.
Deep understanding of target audiences and ability to align brand strategies with customer needs and preferences.
If you are interested in applying for this exciting opportunity that is based in Mombasa, and have the requisite work experience, skills and education and have worked within the FMCG sector and particularly with care products, we are interested in meeting you.
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