Company Description
Our Client is a leading insurance service provider in Kenya and they a seeking an experienced brand manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales
Job Description
Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc.
Overseeing the production of advertisements, promotional materials and mail campaigns.
Ensuring that messaging and marketing activities are aligned with brand and company values.
Qualifications
Requirements
Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Collaborating with different teams such as marketing, creative, legal, etc.
Overseeing the production of advertisements, promotional materials and mail campaigns.
Ensuring that messaging and marketing activities are aligned with brand and company values.
Apply via :
jobs.smartrecruiters.com
