Our client is a leading manufacturer of confectionaries and food products. They are looking to hire a competent and experienced Category Brand Manager.
The successful candidate will be tasked with Implementing Category management plans, optimize marketing, sales and distribution strategy of the assigned category by effectively executing approved plans and strategies.
Responsibilities
Implement the departmental strategy through processes and procedures to achieve the organization’s objectives
Ensuring respective category is available and visible at all points of sales in general and modern trade.
Execute agreed and approved strategies and plans including promotions, merchandising activities, launches, activations (ATL & BTL).
Ensuring merchandising material is appropriately placed at all Point of Sales (POS).
Identifying growth and innovation opportunities through generation of consumer and market insights.
Conduct regular and continuous monitoring of competitor activities and recommend appropriate measures.
Developing and cascading the individual targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
Implementing product category sales, marketing & distribution strategies.
Responsible for sales growth and achieve category cost targets.
Establishing and implementing support systems for execution excellence
Generate periodic relevant reports on category performance
Implementing best practices in category management & respective areas of work
Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
Qualifications
Degree in Sales and Marketing
At-least 3 year(s) experience in Marketing/ Brand Management in the FMCG Industry.
Must have a CIM Certificate
Excellent analytical skills
Great interpersonal skills
Strong negotiation skills
Strong Commercial acumen
Excellent planning and organizing skills
Problem solving Skills
