We are pleased to announce the following vacancy for Brand manager in the Brand strategy and communications Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Detailed Description
Reporting to the Chapter Lead – Brand strategy and communications .The position holder will take part in the complete brand strategy and communications process, from deep understanding of the broad set of consumers the brand serves to determining positioning and driving large-scale brand campaigns. As the principle brand story teller, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love. As a principle brand guardian role, the role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets. The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, legal, corporate communications, consumer organization, channels organization, sustainability and social impact etc.The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.
Responsibilities
Craft
Participates in developing the brand strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common vision
Identify and clear roadblocks to execution, engage leadership in decision-making, and report on status and issues
Work with cross-functional teams to cascade and drive adherence to brand guidelines
Lead creative development, cultivating insights from research to represent consumer truths
Manages agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channels
Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement
Immersed in cultural and online trends, communicating effectively in ambiguous environments.
Mindset
Effectively gives feedback and helps others develop
Takes ownership of outcomes for self and team
Instil agility and resilience on teams
Supports others through change
Builds & coaches teams to unlock performance & growth
Customer and business
Balances customer and other needs in decisions
Able to rally people behind a strong vision
Has strong commercial and risk-reward judgement
QUALIFICATIONS
Must have technical / professional qualifications:
Bachelor’s degree or equivalent practical experience
+5 years’ experience in brand management, agency, strategy consulting, or related field
Experience managing partners to develop and roll out campaigns through the line
Experience driving brand campaign performance
Ability to manage complex projects
Ability to effectively influence cross-functional stakeholders and external partners.
Excellent written and verbal presentation skills.
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