Description
Finserve Africa is the Innovations & Fintech arm of the Equity Bank Group; at the leading edge in the design, development and implementation of digital financial products recognized worldwide. Within the years, we have captured 26% of the money transfer market in Kenya, and 93% of all bank transactions from Equity Bank take place on our platforms.
At the heart of everything we do is to delight our customers and create the best experience by exploring different approaches to solve end-users’ problems. We are a team of young and dynamic creatives, dreamers, designers, developers, and product managers who look to re-invent financial services.
As a Brand & Creative Marketing Lead at Finserve, you have a passion for creativity, communication, technology and people. This role requires close interaction and collaboration with various cross-functional teams to contribute to the creative direction, communication and successful roll-out of our innovative products.
RESPONSIBILITIES – WHAT YOU WILL DO
Align marketing strategy to the overall business objectives and bottom-line
Direct and review the objectives of the marketing team with constructive feedback for improvement
Set quarterly marketing objectives and KPIs for each brand and review with the product teams to drive engagement and retention
Write briefs to guide the creative process and align internal marketing teams and external partner agencies on goals and overall strategies
Build strategy, design and project management of 360-marketing campaigns (including PR, content and events) that disrupt the market, raise awareness, convert and delight customers
Collaborate with our talented design, development and product teams to integrate our marketing campaigns within the customer experience of our consumer brands
Spearhead and drive initiatives that elevate our customer and service experiences, sharing best practices across our organisation and network
Enhancing and improving upon our internal culture program, iServe. Creating companionship and a collaborative attitude for the entire Finserve team
Develop the framework, nature and standards of the corporate and consumer brands to and align with the values, culture, tone and voice
Analyse the key business drivers, trends and performance indicators alongside competitive threats and opportunities
Brainstorm, plan and execute marketing plans with tools and metrics for reporting and analysis
Create and edit content and templates that meet the style, tone and format for an evolving audience
Construct and carry out a user retention program for the consumer brands, offering exciting value to re-activate dormant customers, reward HVCs, and so much more
Qualifications
QUALITIES – WHO YOU ARE
Enthusiastic, imaginative and forward-thinking
Open-minded and agile in media, technology and content
Dynamic and flexible
Thrives in a fast-paced and collaborative environment, possessing a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision-making skills in the face of ambiguity
Passionate and curious about all aspects of marketing & innovation, striving to create impactful and effective visual storytelling on mobile, paid social, and all other mediums/platforms
Excitement around fintech, its potential in the market and the convenience it offers consumers
Comfortable defying the status quo and experimenting with new ideas for greater impact
REQUIREMENTS – WHAT YOU NEED
Degree in communications, journalism, marketing, statistics or any related field
Strong, demonstrated experience in building strategic and creative consumer marketing campaigns
Ability to take on team leadership and cross-functional collaboration with both internal and external partners
Integrated project management skills and organization
Highly skilled in verbal and written communication including storytelling
Native understanding of digital advertising (direct video, mobile, paid social, display, rich media, VOD) with strong grasp of marketing / media analytics and how to apply data to test and optimize campaigns
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