Job Purpose and Key responsibilities
Responsible for spearheading management of the company’s image and reputation through strategic corporate communication, establishing and managing strategic public relations plans and plays a role in protecting and enhancing the department/company’s public reputation and ensures the quality and integrity of messages presented in corporate publications.
The role holder will also be responsible for developing, maintaining, and implementing Britam corporate brand strategy, architecture, guidelines, and the communications strategy and ensure consistent alignment of all the company’s product, corporate communication, and customer touchpoints to the brand guidelines.
The role holder is responsible for the development and implementation of the internal communication strategy for the company and plays a strategic role in employee engagement and culture transformation.
The role holder will be required to manage relationships with Brand and PR agencies and handle all media-related queries to protect and maintain a good brand image to existing and potential customers.
Key responsibilities
Developing and implementing internal and external communication strategies for the company aligned to the mission and business goals of Britam;
Initiate and manage the PR and Communication budget with clear targets on Return On Investment;
Managing PR, Communication, and reputation management for the company in potential or full crisis situations to ensure brand equity is not affected;
Media liaison role, responding to enquiries from media, organizations, and the public on general and specific issues affecting the company and collaborative initiatives including publication of media releases;
Researching, writing and distributing press releases to targeted media aimed at enhancing the corporate brand of the company;
Proactive media engagement, including pitching stories to media to enhance the corporate reputation of the company;
Preparing and supervising production of promotional videos, documentaries, photographs, films and multimedia programs;
Manage content for the company’s internet and intranet platforms;
Regular engagement with Britam stakeholders i.e. segment leaders, to source for potential information to be communicated;
Drafting speeches, speaking notes, and backgrounders for Senior Executives;
Formulating communication policies and procedures to guide the development, approval, sharing and custody of company information;
Work with Britam media monitoring agencies to enable them to deliver as per their mandate;
Contribute to monitoring competitor trade and activities and proposing counter activities for major threats;
Work closely with Marketing to ensure all marketing materials adhere to brand and communications strategy and policy;
Providing strategic input and direction for the brand, developing style guides, templates, and other materials, and advising internal and external stakeholders on issues relevant to the brand;
Internal Communications
Design and execute an internal communication strategy and plan that drives employee engagement and helps build a vibrant culture in Britam to promote connectivity among staff across the organization, drive bottom-up and top-down communications, and enable clarity and consistency around change management.
Staff communication to increase staff understanding of our organizational strategy and priorities for our people, supporting consistent and coherent communication in all our countries of operation.
Maximize use of digital tools and virtual events to engage staff across the organization to create connection, bottom-up opportunities for feedback, and better clarity about organizational initiatives including townhalls, roadshows and any collaterals for key people agenda initiatives
Drive culture and positive energy through effective internal staff communication as a critical contributor to the cultural transformation in Britam.
Change Management. Facilitate change management by working cross-functionally across multiple teams—in close partnership with the People function and senior leadership to ensure organizational initiatives and projects are successfully communicated to employees and stakeholders on a timely basis and through multiple channels.
Strengthen our employer brand by working with HR to champion staff engagement forums that amplify inspiring employee stories and experiences to drive improved internal branding and our talent brand externally as part of Life@Britam.
Produce high employee communications including a variety of internal and executive communications including presentations, announcements, advertisements, e-shots and campaign briefs, and collateral for people agenda initiatives and to be delivered across a variety of communications channels.
Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.
Key Performance Measures
Brand Equity Score
Brand Net Promoter Score
Growth in share of voice
Voice of the Employee Score (Employee Net Promoter Score- ENPS)
Brand Index – Talent Index, Employer ratings
As described in your Personal Scorecard
Knowledge, experience and qualifications required
Relevant Bachelor’s Degree; MBA is an added advantage.
Professional communication qualification e.g. IPR/PRSK or equivalent.
7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment. Commercial and general management experience in a company of approximately similar size.
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