Job Purpose
To lead the Sales and Marketing process and strategy for specific product/category.
To optimise revenue generation for the specific product line to meet business objectives.
Responsibilities
Ensure market share targets are met.
Produce annual product & brand strategies for selected category which define market offer and positioning within your scope.
Manage the existing product and service portfolio ensuring that financial criteria, customer needs are met and brand character developed.
Fully understand the value chain for key products and investigate options for projects and partnership for incremental business.
Work closely with the marketing team to ensure that new products and services meet market requirements and financial criteria.
Produce an integrated annual marketing program and campaign plans.
Implement sales promotions and marketing activities based on approved marketing plan.
Have full product knowledge of assigned categories.
Train the sales team as well as the dealers and salesmen in the market.
Ensure sales strategies are in place to ensure sales growth targets are achieved.
Ensure availability of spare parts in good time through communication with suppliers.
Analyze market data for all the products – generate and present reports on the same.
Keep abreast and be well updated on all competitor and market information.
Forecast quantities for the assigned categories and ensure projections are up to date.
Continuously evaluate and enhance the product line up.
Resolve any other issues pertaining to the assigned category.
Qualifications
Previous experience in senior sales or marketing role of over 7 years, which involved people management. Preferably in similar industry.
Minimum qualification of a degree in Sales or Marketing or any other relevant field.
Professional membership certification e.g. Marketing Society of Kenya or other relevant body will be an added advantage.
Extensive knowledge of the retail market sector and consumer electronic products.
Understanding of latest marketing methodology and thinking.
Extensive financial & value chain knowledge.
Track record of team building and strategy implementation.
Change management experience.
