Job Purpose Statement
The Assistant Manager, Customer Engagement is responsible for driving incremental high-quality customer growth for the Bank through relationship deepening and customer engagement initiatives. They will be responsible for driving increased primary bank behaviors and customer retention by developing and implementing strategies for customer lifecycle engagements and user experiences across multiple channels and tactics.
Ideal Job Specifications
Academic:
Bachelor’s Degree in Business, Marketing, Communications, or related field Professional:
Experience in a customer-centric, data-driven marketing role, preferably within CRM/Loyalty
Desired work experience:
Possess 4-5 years’ experience gained in consumer banking environment; while exposure in customer experience management and branch operations is highly preferred.
Ideal Job competencies
Technical Competencies
Customer Journey Mapping Skills
CRM Experience
Strong Excel and data modeling skills
Strong communication skills: listening, verbal,
Experience in analyzing marketing data, building reports, and synthesizing data for stakeholders.
Problem-solver with a positive and solution-oriented
Behavioral Competencies
Self-motivated, and highly responsible, able to work independently and results oriented.
Customer-focused mindset and good written communication skills.
Well-organized, proactive, with an attitude to embrace changes and challenge the status quo.
Ability to clearly articulate and drive a vision
Ability to take a small budget or tight timeline and build inspirational and integrated campaigns across customer touch points.
Innovative and out of the box thinker.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
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