Your Role
You will contribute to both strategic planning and hands-on execution, ensuring that initiatives are effectively implemented. Your responsibilities will include assisting the Brand Management Manager, with a key emphasis on but not limited to, Digital, Above-the-Line (ATL), and Below-the-Line (BTL) Marketing activities, along with handling various day-to-day administrative and operational duties.
What You Will Do
Planning & Production: Design to Win
Support the development and production of marketing campaigns for ATL, Digital & BTL activities.
Support the Manager in budgeting, resource allocation, and timelines for campaigns.
Work with creative teams to develop compelling content and branding materials.
Ensure all branding materials adhere to brand guidelines and quality standards.
Coordinate with creative and production teams to ensure timely delivery of marketing assets.
Execution: Bring Marketing Plans to Life
Manage the execution & implementation of Digital, ATL, and BTL marketing campaigns ensuring consistency across selected channels
Liaise with media & creative agencies to ensure seamless execution.
Ensure campaigns are delivered on time and in full, within budget & meet brand standards.
Assist in organising and managing promotional events, activations with Channel Marketing.
Monitor campaign execution addresses any operational challenges.
Tracking: Data into Actionable Insights
Ensure timely delivery of marketing initiatives by managing timelines, budgets, and agency relationships.
Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure effectiveness.
Prepare regular reports showing key trends ,insights and progress vs campaign metrics such as reach ,ROI ,fuel sales & engagement.
Prepare post-campaign evaluations assessing success vs objectives set & provide actionable recommendations.
Maintain a knowledge hub of campaign performance & closeout reports for future reference and strategy refinement.
Collaboration
Collaborate & Engage with internal partners to ensure alignment and execution of all planned initiatives.
Collaborate & Engage with external partners, including creative agencies, media planners
Work closely with marketing managers and leadership team.
Stewardship
Assist in the management of marketing campaign budgets, tracking expenses & ensure adherence to cost control guidelines.
What You Will Bring
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
4-5 years of experience in either FMCG ,experiential marketing & research.
Strong execution experience ,project management, attention to detail & ability to coordinate with teams.
Advanced analytical skills to interpret data and generate actionable insights.
Apply via :
jobs.lever.co