The role supports the development and execution of brand strategies that enhance Minet’s market presence, reputation, and customer engagement. The ideal candidate will have a strong background in communication, marketing, and Corporate Social Responsibility (CSR), with a passion for building and maintaining a strong brand identity. This role requires a strategic thinker with excellent organizational and interpersonal skills to drive brand initiatives across multiple channels.
Duties and Responsiblities
Brand Communication
Develop and implement effective communication strategies to strengthen Minet’s brand identity and messaging.
Create compelling content for various platforms, including social media, websites, newsletters, and press releases.
Ensure consistent brand messaging across all internal and external communication channels.
Collaborate with internal teams and external agencies to produce high-quality marketing materials.
Marketing Initiatives
Assist in planning and executing marketing campaigns to promote Minet’s products and services.
Conduct market research to identify trends, customer needs, and competitive positioning.
Develop and execute digital marketing strategies to increase brand awareness and customer engagement.
Manage and optimize Minet’s social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to drive engagement and growth.
Monitor and analyze the performance of marketing campaigns, providing actionable insights into improvement.
Manage digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
Corporate Social Responsibility (CSR)
Lead the development and implementation of Minet’s CSR strategy, aligning it with the company’s brand values and business objectives.
Identify and partner with relevant organizations and communities to support impactful CSR initiatives.
Plan and execute CSR events and campaigns, ensuring maximum visibility and engagement.
Prepare reports and presentations on CSR activities and their impact on internal and external stakeholders.
Brand Management
Maintain Minet’s brand guidelines.
Ensure all brand touchpoints (e.g., logos, visuals, tone of voice) are consistent and aligned with the brand strategy.
Monitor brand perception and reputation, addressing any issues proactively.
Stakeholder Engagement
Build and maintain strong relationships with internal teams, external partners, and media outlets.
Represent Minet at industry events, conferences, and networking opportunities.
Collaborate with cross-functional teams to align brand initiatives with business goals.
Key Result Areas
Creative company communication across all channels
Positive brand building online and offline
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Canva).
Knowledge of CSR best practices and sustainability trends
Ability to work collaboratively in a fast-paced environment
Key Competencies
Strategic thinking and attention to detail.
Strong interpersonal and relationship-building skills.
Ability to manage multiple projects and meet deadlines.
Passion for brand building and corporate responsibility
Knowledge And Skills Required
Professional and Academic Qualifications
Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
Professional qualification from a recognized body e.g. CIPR or CIM
4–6 years of experience in brand management, marketing, or communications, preferably in the insurance or financial services industry.
Proven track record in developing and executing successful marketing and CSR campaigns.
Apply via :
hr.minet.co.ke
