Key Purpose Statement
The primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.
Key Duties & Responsibilities
Maximizes allocation of resources in area
Manages and measures sales targets daily and takes corrective action with team
Coach and Lead the Account Development Team.
Trade and Outlet Execution
Outlet Development
Drive Sales and Market share growth
Partner with Account Developers and Customers to develop and execute a customer specific business plan
Monitor competitive activities and align strategy to counter Competition
Ensure compliance to Quality Standards and Manage Trade Replacements
Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
Report promotional deviances with Store Owners or managers
Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers
Skills, Experience & Education
Experience
A minimum of 5 years previous sales experience or equivalent FMCG experience.
A minimum of 1 years’ experience managing teams
Education
Minimum of a bachelor’s degree in commerce or any other business-related course
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