They are looking for entrepreneurs in the making who are obsessed with driving company growth and their own personal growth. Specifically, they are looking for an activations manager to lead the organisation in getting as many of their Kenyan consumers to a trial of their fantastic brand.
The Activations Manager is accountable for project management of Savannah Brand’s sampling plan to consumers in outlets (bars, restaurants, clubs, supermarkets) to ensure that they reach the most relevant consumers and drive efficient conversion of trial to sales.
This is their most important marketing strategy.
The Activations Manager will also help to define and execute how they grow the Savannah Brands portfolio through customer engagement and new customer acquisition in the On Trade.
A detailed Job description for the position is as follows;
Project Management:
Manage the planning and implementation of 100- 180 sampling activations a month
Leverage feedback to help in optimizing the existing sampling kit. You’ll be responsible for ensuring that the activation kits are well stocked, and have the right look and feel
Work with the sales and accounts team on a monthly activation calendar
Work with the operations team to ensure timely delivery of all activation items at relevant locations
Manage the implementation of the activations (checking on all activations in trade from Thursday to Sunday)
Sales and Promoter Management
Manage the calendar and work with the sales team to most effectively drive sales per activation in outlets
Get feedback from outlets on what works, and doesn’t work
Manage and hire a team of promoters. You will be in charge of their selection, training, and awarding incentives to the high performers
Reporting and Budget Management
Document and analyze the weekly performance of activations to include the cost of activation, average sales per activation, cost per sale, and performance vs. budget
Share a monthly report on the activations including full data dashboard, pictures, performance by outlet and improvement areas
Own and remain within a monthly activation budget
Report monthly on spend vs. plan
Desired Candidate Profile
The right applicant would have the following skillset:
1-2 years’ demonstrable relevant experience
Strong project management skills
Fantastic relationship management skills – can easily engage with consumers
Able to empower, motivate and coach the team. Someone who can drive the broad vision and the direction through teams.
Great written and verbal communication skills in English and Swahili
Proficiency in Microsoft Excel
Does this sound like you?
Very ambitious and results-driven – a hustler mentality
Great interpersonal skills, as well as strong “problem-solving skills” and very detailed oriented.
Strong planning and organisational skills to run a streamlined operation
Self Starting, reliable and independent – You don’t wait to be told what to do, you’re able to take initiative and put your best foot forward in everything
A strong work ethic
You always lead from the front
High curiosity and a strong learning mindset
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