Purpose of the job: The main purpose of this job is to act as a key contact point for Key Client Acounts in creating, maintaining and driving high-level and long-term client relationships to achive business objectives. The incumbent will also be responsible for primarily providing leadership, overall strategic and operational management for the entire Client Service function.
Role Responsibilities:
Day to Day Operations:
Responsible for overseeing the effective and efficient performance of the client services function with optimum client satisfaction and business profitability.
Improves client service team’s customer service levels by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.
Leading the development and presentation of proposals, then overseeing sold work from planning to creative to execution.
Managing communications with account teams and clients, ensuring clarity about accountabilities, deadlines, budget and approvals.
Oversee the writing of exceptional and comprehensive creative briefs in order to ensure that the creative team gets an insight into the client’s advertising requirements.
Monitoring the effectiveness of campaigns.
Making ‘pitches’, along with other agency staff, to try to win new business for the organization and also for the existing business.
Business Management:
Increase the level of business growth with already existing clients of the company through maintaining contact and cross selling products to current clients by studying and understanding their business needs.
Developing marketing plans and communication solutions to achieve client objectives.
Driving year-over-year revenue growth and building client relationships as a trusted partner and advisor.
Business Growth:
Generating new leads to acquire new clients for the company. Selling of creative and marketing solutions to new clients.
Profiling and positioning the company in a local, regional, national and global market.
Overseeing client profitability, account budgeting and measurement metrics that demonstrate clear return to the client.
Provide feedback and comments relating to product/project content and pricing as well as company’s brand to the Managing Director;
Collaborating across the office’s and worldwide agency’s community of creative, strategy, growth and operations colleagues to share ideas, resources and best practices.
Keep abreast and maintain a current and accurate knowledge of the company’s competitor activity and recommend any necessary tactical action;
People Management:
Managing, mentoring, coaching, recruiting and fiercely protecting the agency culture that makes The Company a great place to work
Ensure that Client service team is provided with proper training, instruction, tools, and methods to perform their jobs;
Continually manage the overall performance of the client service team including performing timely performance evaluations and reviews and recommending appropriate next steps;
The Desired Applicant:
Ideally, we are looking for an Account Director (AD) who;
Has a Bacehlor’s Degree in Business Administration or similar
Has been holding a similar position within an advertising Agency in Kenya for the last 2 years or so in addition to a previous Account Management role for more than 5 years (progressive growth)
Has great communication skills, presentation and negotiation skills in addition to great team leadership
Is fired up for success in day to day responsibilities, passionate about results and has a proven track record of excllent key account management
Only shotrlisted candidates will be contacted once their applications are received.
