Job Description
Objectives of the study
The assignment/ study seeks to develop an awareness-raising strategy for the ABC-K project that takes into account the different size segments (small and medium scale), different technologies (e.g., brick dome, prefabricated), different valorisation options products (biogas for cooking, heating & powering, bio-slurry, bio-slurry enriched compost etc…) and related benefits (on incomes, indoor air pollution and agricultural productivity…), as well as feasible options for customers to finance biodigesters.
Scope of Work
In Kenya, biodigesters are a moderately well-known technology, and farmers’ awareness of this technology is modest. Raising awareness remains critical to supporting the sales of small and medium scale biodigesters. Biodigester companies are mostly small, led by individuals, and cannot invest in and roll out extensive awareness and marketing campaigns. Other companies such as building companies are constructing or installing biodigesters as part of a bigger construction offer. Only a handful of biodigester companies invest sufficiently in awareness-raising and marketing to make this business profitable.
The awareness strategy will inform the ABC project on (i) how to support biodigester businesses to create awareness of their businesses, (ii) how to roll a national campaign digitally and (iii) how to implement more localized awareness-raising events in the 12 high potential counties through ABPL and the marketing hubs. Propositions should remain within the limits of a pre-defined budget. Project strategy will also define how to closely engage with private sector companies in the implementation of the awareness-raising campaign.
The awareness-raising strategy will inform the development of educational and training approaches, as well as above the line and below the line awareness measures, with a particular focus on 12 high-potential counties. To accurately deliver on this, the strategy should elaborate on the knowledge and information penetration status, in terms of what information exists, how it is has been received and any existing biases that hinder positive uptake of this information.
The strategy will also advise on the use of nationally established mass media (radio, TV, newspaper, social media) and digital awareness tools to reach a wider public. These tools will include mobile-based information systems such as SMS blasts, USSD codes for information, smartphone apps, serious games, etc. The awareness-raising strategy will consider gender-sensitive language, messages and channels that speak to women, men and youth.
The strategy will draw on existing networks and marketing hubs maintained by the Africa Bioenergy Programs Limited (APBL) e.g., Biodigester sector extension officers and identify other access channels, such as farmer cooperatives and women groups to run awareness-raising campaigns and local pieces of training. The strategy will inform how the project will draw on other partner networks like Kenya Renewable Energy Association (KEREA), Clean Cooking Association of Kenya (CCAK), Kenya Climate Innovation Centre (KCIC) and Micro Enterprises Support Programme Trust (MESPT) to influence awareness-raising on bio-digesters and bio-fertiliser use.
Lastly, the strategy will inform ways and how to engage the private sector in the biodigesters sector to provide product demonstrations during roadshows, technology clinics, and information on financing schemes.
Next to awareness-raising, the strategy will also provide ways to maximise the valorisation of biogas by-products (bio-slurry and bio-slurry enriched compost as fertilisers), as well as potentially other products (e.g., effect on yields), to boost demand for biodigesters in Kenya. For this, the selected consultant is expected to closely consult with the biomass research institute as the lead implementer on organic fertiliser valorisation.
The strategy will also take into account bio-slurry valorisation, behavioural change aspects and good farming practices to eliminate structural challenges of small-holder farms in Kenya. Existing owners of biodigesters may become ambassadors of the technology.
The strategy will be used to target various actors: livestock farmers, associations of livestock farmers, marketing hubs, biodigester enterprises, enterprise associations and their agents, local governments and the national government.
Timeline & Deliverables
The following highlights the deliverables and proposed timelines of this consultancy assignment.
Research Framework Development will be carried out in Mid- April 2022 involving the following:
Inception meeting
Draft research framework submitted for review
Delivery of final research framework
Research outputs will be delivered as follows: By the End-April 2022, deliver an inception report with the following:
Understanding of the assignment
Detailed methodology and approaches
Detailed work plan
By the End-May 2022 deliver the Awareness Raising Strategy Study with the following:
Target audiences (both biodigester potential users, suppliers and networks)
Types of awareness-raising events and publications, communication channels and involved partners.
Outline key digital tools, media interventions, messaging, and behavioural change components.
By the End of June 2022, deliver
Clear and differentiated strategies for both the small and the medium scale biodigester segments.
Awareness raising strategy with a focus on high-potential counties during the project lifetime with a framework to evaluate the impact and success of the awareness-raising campaign objectives.
Qualifications
Qualifications of consultant/firm of consultants
All bidders must meet the following minimum qualifications and experience:
Experience in consulting/advising on communications, preferably including the decentralised renewable energy sector in Kenya
Proven track record of designing and planning creative and effective communications campaigns in rural areas, preferably in the context of private sector/behaviour change and communications.
Proven experience translating core messages into effective products across multiple mediums (e.g., graphics, posters/fliers, mainstream and social media messages, events organization etc.
Strong written and communication skills
Excellent command of English and Swahili, both written and oral.
Additional Information
Proposal submission.
Interested and qualified firms and consultants are required to submit separately, a technical and financial proposal that includes the following: Technical Proposal
Qualification and experience of the consultant/ firm and the team to carry out the tasks
The understanding of the assignment, demonstrating background knowledge
Proposed approach and methodology to undertake this assignment, highlighting how the applicant will address the needs of this ToR
Previous experience in a similar assignment(s).
Detailed activity work plan.
Financial proposal
Total budget (KShs) aligned to work plan
Cost breakdown of the experts per day
Copy of Certificate of Registration in Kenya
Copy of KRA PIN Certificate of firm/company/individual
Copy of valid Kenya Tax Compliance Certificate
Payments will be based on outputs, i.e., upon approval of the deliverables specified in the Tor’s
Criteria for Evaluation
The technical proposal includes:
Consultant or firm’s experience in previous similar assignments and reputation – Past performance, references for the work performed in the last five years with at least 2-3 assignments in Kenya (25%)
Demonstrate past work in the renewable energy (biodigesters) sector, or agriculture sectors, and working knowledge of Kenya (15%)
Detailed Workplan (20%)
Relevant qualifications of Kenyan firm/individual consultant (20%).
This focuses on the CV(s) of consultant(s) and reference lists including the scope of past assignments that highlight similar work and Sector experience
Financial Proposal (20%)
Must be inclusive of all applicable taxes in Kenya
Value for money
Clear budget match to deliverables based on a daily rate in Kenya Shillings
Apply via :
www.smartrecruiters.com
