Job Description
Handling sales and marketing team of the assigned units
Supervising the team members
Consolidate team’s report and present to Hospital administrator weekly and monthly
Monitor the day-to-day operations of the sales & marketing team so that business and sales practices are conducted with great professionalism and integrity and comply with the Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines
Have to focus on three major segments – Referral, Corporate and Outreach
Set specific targets and action plans for each category. Design a marketing strategy that will deliver measurable time bound results and should be approved by Hospital administrator
Review and rework on strategies and action plans as and when required
Must be aware of competitors and strategies, action plans must be devised in a way to have competive Advantage
Always thrive for new business partners and maintain cordial relationship with existing business partners
There must be two types of targets – Volume and Revenue – and it should be plotted for all three major segments
Have frequent meeting with team members to achieve targets
Training and motivating the overall sales and marketing team
Design and implement a sales training curriculum to support the strategy, including new hire training, product and disease state information, selling skills and other skill development programs, and compliance training related to promotional practices.
Always be proactive
Discuss opportunities and threats with Hospital administrator as when required
Responsible for brand promotion through media, PR, communication, outdoor campaign and other activities
Have to effectively position Jumuia Hospitals as preferred healthcare services provider of the western region of Kenya
Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the BrandIdentify new markets; new engagements, new specialties and ways to drive future business
Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved
Develop and manage the fiscal budget related to sales activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines
Focus on Digital marketing, Social media and other means
Ensure outstanding are collected in time (Insurance & Corporate clients)
Any other responsibilities assigned by hospital administrator from time to time
Referral Marketing:
Bringing more consultants (specialists and super specialists) into the system
Make leading practitioners in and around our neighborhood to have their consultation or to refer or to do surgeries / procedures in our hospitals
Partnering with healthcare institutions and other referrals centers for business generations and developments – conduct periodical camps, market our facilities which they does not have etc
Organizing CME programs and other gatherings to promote our facilities to consultants
Corporate Marketing:
Partnering with institutions and Insurance companies for business generations and developments
Institution includes private sectors, government sectors, schools, banks etc
Implementation of marketing strategies like health awareness lectures, health screening camps, health shows, value added services and efforts to position the brand, as the preferred healthcare services provider.
Participating in the CSR activities of our customers, by the way of organizing health camps and other activities.
Partner with the corporate marketing teams and sales team to develop the sales strategy for the hospital in order to achieve the revenue targets
Directly responsible for the growth of credit business
Outreach Marketing:
Conceptualize and implement various direct sales initiatives to reach customers directly
Develop good rapport with church leaders, community leaders, self help groups
Gaining knowledge about people gathering in mass like market day, funeral and so on
Qualifications
At least Secondary School Education (KCSE).
Degree in Marketing
Degree in administration
Competencies/Abilities/Skills Required
Liaise with various categories of people
Strong negotiation skills
Analytical, technical and logical approach to problem solving
Excellent interpersonal, oral and written communication skills
Strong report writing and presentation skills
Self-motivated and quick to take initiative
Must have worked in a similar position for at least three years
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