Our mission is to support smallholder farmers in developing countries by providing customized information and services that increase productivity, profitability, and environmental sustainability. Precision Agriculture for Development (PAD) is working on a new model for agricultural extension: reachi… read moreng farmers with personalized agricultural advice through their mobile phones. We implement this model in collaboration with partner organizations and gather evidence on its impact. We aim to improve the lives of 100 million farmers in developing countries with our services.