Purpose of the position:
To develop Strategic Direction for Branding World Vision and coordination of technical engagement & intelligent research on Corporate donor strategies, products focus and forecasts, prepositioning for solicited and unsolicited opportunities and generate set annual Local income for World Vision Kenya through Development and implementation of the National Resource Development Plan for World Vision Kenya.
The incumbent shall contribute strategically to development and implementation of a WVK Brand Strategy, National Resource Development strategy, corporate donor engagement plans, grant acquisition and donor retention strategies. The Manager will serve as a main link between World Vision Kenya and focused corporate donors.
Major Responsibilities
Grow Local Income; strengthen GAM Processes & Ensure Effective Donor Retention
· Develop and regularly review and update the National Resource Development (NRD) strategy & Coordinate its implementation.
· Actively engage a portfolio of diverse corporates & local foundations;
· Local Income fundraising targets for all WVK’s priority sectors set and reviewed annually in line with National Office Strategy, GAM strategy and Technical Approaches.
· Identify corporate donor priorities and intelligence on possible opportunities.
· Raise Local Income Grants as per WVK set Targets for each Financial Year as per the National Resource Development Plan.
· Communicate Local income funding opportunities & other relevant information to relevant stakeholders; Technical Specialists in Quality Assurance, Grant Finance etc.
· Develop appropriate products to market to corporates, individuals, and local foundations eg Banks, Communication organizations, among others.
· Coordinate all key sectors and functions and conduct proposals writing as per donor/Corporates or Support Office and government guidelines and timely submission.
· Coordinate concepts and proposal feedback mechanisms with donors/Corporate and SOs;
· Conduct quarterly analysis on the success rate of all applications to specific donors assigned.
· Coordinate WVK Local income tracking metrics and ensure fundraising data base is in place to track achievement of targets;
· Coordinated contractual processes with partners, donors, SOs or other stakeholders;
· In collaboration with PE and Operations technical staff, maintain updated WVK Capacity Statements for sectors as per Corporates, /SO & or Donor interests.
Enhance Donor Attraction, Communication and Retention
· Coordinate the National Office in designing programs that leverage unique, high value contributions of foundations, individuals, local and multinational companies
· Proactively provide donor updates on existing grants and keep the donor relations on course;
· Build and maintain relationships with stakeholders and other corporate bodies to maximize value.
· In collaboration with Operations, coordinate donor exposure to WVK’s work with an aim of expressing our wide capacity;
· Coordinate leadership interaction with donors both new and existing;
· Coordinate donor engagement meetings and ensure representation of WVK at all high profile meetings.
· Actively network and initiate strategic meetings between Corporates/donors representatives and National Director/designee
· Coordinate development and review of appropriate sectoral marketing products for key Corporates/donors
· Facilitate Internal & external engagement business processes & communication protocol and provide updates as may be required;
· Research new and innovative projects and ideas that will be developed further into products, opportunities, concepts and proposals.
· Identify key donor trends, near- and far-term program opportunities.
· Support the search for donor intelligence and information that will facilitate prepositioning and establishment of partnership for opportunities Develop clear understanding of donor expectations regarding grants acquisition and implementation.
· Ensure good donor and World Vision International Support Office relations by ensuring that WVK meets all contractual obligations and achieves high quality planning and implementation levels;
· Identify and establish key relationships that will strengthen WVK positioning and elevate WV’s profile with relevant donors.
· Work with and through PE, Operations, finance & Other Support Functions and in collaboration with Support Offices (SOs) to maintain strong donor relationships.
· Develop and roll out donor acquisition and retention strategies.
· Develop & coordinate engagement and communication plans in collaboration with relevant departments e.g. PE, communications and Private public partnership functions to engage Support Offices, existing and potential donors.
· Maintain and update Donor database regularly.
· SO and donor expectations met through a well-coordinated donor promise delivery model.
· Coordinate and facilitate initial contacts for donor and grants Support Office staff visits to National Office and projects.
· Visit at least one grant on quarterly basis to establish what works and adopt promising practices for proposal/concept development.
· Introduce/Market WVK Products to corporates, individuals and local foundations eg local sponsorship initiative.
· Implementation and roll out of key Local income Initiatives
Monitoring, Reporting, Documentation and Knowledge Management
· Manage Partnership and funding Agreements and relationships.
· Identify, establish and manage partnerships with potential development actors and facilitate signing of Agreements.
· Coordinate with EARO & SOS in working with regional & International corporates, Banks, industries
· Update, maintain and improve electronic Grant information on WV Central site, M Drive among others.
· Coordinate with Operations & PE to ensure timely and accurate grants reporting and documentation of best practices.
· Maintain and update the Proposal Resource Guide on a regular basis.
· Analyze and develop presentations for internal and external audiences on trends, focus and developments among corporates/donors for policy and strategy review.
· Maintain an up to date record of proposals, concepts, expression of interests, funding agreements and other relevant documentation for ease of access.
· Conduct routine field support visits, for the purposes of assessing if and ensuring that programs are managed in accordance with internal procedures and in a manner that will promote good practice, maximize impact and encourage learning.
· Work with the Operations & PE teams to provide timely, detailed and quality program and financial reports to Support Offices and donors on grant funded programs by ensuring timely, accurate reporting which addresses the needs of various donors.In collaboration with IP and Finance team, ensure accurate, accountable reporting of donor resources.
Capacity Building for Enhanced WVK Brand
· Increase awareness of World Vision’s brand / work among the public and/or corporate officers and employees through the print and broadcast news media.
· Coordinate identification of WVK staff capacity gaps at all levels (NO, Regional & County) in regard to brand management & Local resource acquisition.
· Work closely with communications team and other partners to develop and produce corporate marketing material.
· Work closely with other departments to identify marketing needs and develop materials for the same.
· Provide technical support in the procedures for managing new opportunities (e.g. the go/no go decision).
· Prepare written materials, internal newsletters (Vision Talk), press releases, media briefings, Questions & Answers, training documents, presentation materials and other communications products.
· Produce communications resources for World Vision web and social media outlets
· Work closely with the Communications leader in setting strategic direction for engaging media.
· Build media relationships, developing media relations materials and counseling leadership and staff on media matters.
· Build and nurture strategic relationships with reporters, editors and producers of local and international media organizations.
· Coordination, status reporting and stability of media relations campaigns of project-oriented work efforts, ensuring that project goals and objectives are met within agreed upon time, scope and resource requirements.
· Work closely with the communications & Technical teams in lobbying the government to support legislation in WV’s best interest
· Carry out public affairs activities and events including civic and educational services
· Work with the communications team to create and maintain a single message for WVK.
· Work with the communications team leader to offer advice on sound decision making that will protect WV Kenya image.
· Support the development and review of PDGA strategy.
· Coordinate dissemination/training of different donor requirements and ensure the relevant internal functions are well abreast with donor requirements/ guidelines.
· Lead/participate in knowledge transfer/knowledge sharing processes in the NO.
· Research, develop & implement new initiatives that make PDGA’s function more efficient and effective;
· Support the orientation of new staff
· Monitor and be up to date with the changes in grants acquisition and donor world
Qualifications: Education/Knowledge/Technical Skills and Experience
A Bachelor’s degree in Marketing, Public Relations, Mass communications or other related training with post graduate qualifications from a recognized university is desired.
At least six years’ experience in NGO resource development.
Previous experience in a busy corporate entities in communications, public relations, print, and or electronic media is preferred
Professional membership in Marketing Association of Kenya; Public Relations Society of Kenya, Chartered Institute of Marketing or other relevant professional body.
Must have a good command of both spoken and written English.
Ability to write creatively and edit communication narratives or resources and reports with good photography skills
Established good media contacts
Excellent computer skills; Graphic Design and desktop publishing skills an added advantage
Should be computer literate and experienced in the use of basic software programmes.
Good understanding of World Vision Operations will be an added advantage
Must have ability to work programmatically
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