About the Digital Marketing Associate Position:
As a Digital Marketing Associate, you’ll be working on OM accounts of Jumia Mall in Kenya. You’ll be implementing strategies discussed with the Head of Search, Head of FB and Head of Performance to deliver the best results for the ventures and be responsible for optimizations and other routine account maintenance.
Roles for the Digital Marketing Analyst Job
Performance analysis – assist Head of SEM, FB and Display with on-the-ground knowledge in order to improve the performance of the campaigns.
Contributing to continuous improvement by proactively assessing OM practices and methodology.
Be fully responsible for day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis:
Bid and budget management
Ad copy creation and A/B testing
Search query report analysis and cleaning
Keyword research and implementation
Setting up of campaigns
Ensure that campaigns go live on time
Ensure that campaigns have been correctly set up including Creative, Destination URL and Tracking implemented
Report creation
Professional Competencies:
Passion for Search and internet marketing.
Excellent organizational, project management and time management skills.
Attention to detail, ability to deliver fast and flawlessly.
Ability to effectively multi-task in a performance driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
Strong analytical & numerical skills.
Digital Marketing Analyst Job Qualifications
Experience in Search Engine Marketing (SEM) and Paid Search (PPC) (2+ years) – e-commerce or travel industry background preferred.
Perfect English and either French or Arabic.
Mastery of MS Excel.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing certification a plus.
JavaScript / AdWords Scripts experience a plus.
Start Date: Immediately
 
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Interested and situable qualified candidates to submit their CV, daytime telephone contact and two referees to hr@jumia.co.ke 

Apply via :

hr@jumia.co.ke