Job description
Department: Marketing
Reporting to: Marketing Director
Activity Rate: 100%
Key Job Accountabilities
Define and guide the country brand strategy consistent with the international brand positioning and then Propose the strategic direction and three-year marketing plan for the hair-care category to ensure it contributes to the overall business direction and growthDrive the activation of the category in trade and salon
Liase with the sales teams to drive haircare specific agendas in the trade e.g. instore activation / roadshows etc.Develop the salon activation strategy in line with the brand strategy
Drive efficiently the prescription & usage of brands in salonsDrive the brand’s training program & calendar
Take ownership of launches; drive development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelinesDrive the development of brand communication material to support your brand strategies, animation plans and launches.Steer the collection and analysis of consumer and market insights and competition strategies to make recommendations to steer category strategyDaily management of the brand: tracking and analysis of brand performance; animation of catalogue; build integrated consumer brand experiencesManagement of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L etc.)Mobilize other departments (sales, educations, operations etc.) and partner agencies to drive the brands’ business agendaIn collaboration with the digital manager, develop and implement the digital strategy for the categoryBuild, develop and manage your team, train them and develop their marketing expertise and know-how
Background And Skills
Bachelor’s Degree/Masters in Business Related Course
Min 4- 5 Years’ Brand management Experience in FMCG
Great Interpersonal and Communication Skills
Experience and competence in People Management/Leadership
Knowledge of digital marketing and web 2.0
Knowledge of Trends and Consumer Market of Kenya and East Africa
Creativity and Passion about Branding with Particular Interest in Activations
Agility, Can Do attitude and Entrepreneurial Mentality
Other Skills
Customer Centricity and Results Oriented, Networking, Prospecting, Public Speaking, Marketing Planning.

Apply via :

career.loreal.com